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    BBDO NY, Director Marcus Tortorici Take Us To The Backyard For Macy’s

    By SHOOTUpdated:No Comments2635 Views

    Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. 

    The campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one. 

    Created by BBDO New York, the new series of :15 spots–directed by Marcus Tortorici of Voyager–highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen, working in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere. 

    This :15 takes us out to the backyard for some gardening.

    Credits

    Client Macy’s Agency BBDO NY Eric Goldstein, VP, sr. creative director; Fred Kovey, Pebble Goh, VPs, creative directors; Jackie Meyer, creative director; Tamara Yakov, jr. art director; Emma Wren, jr. copywriter; Diane Hill, EVP, group executive producer; Melanie Cornish, sr. producer. Production Voyager Marcus Tortorici, director; Andrew Hutcheson, exec producer; Alissa Feldbau, head of production; Cameron  Boling, line producer. Editorial Friend Shop Lily Kleinman, editor; Molly Dolinger, assistant editor; Melissa Mapes, managing director/partner; Ben Suenaga, creative director/partner; Laura Shackleford, producer. Audio Post Sonic Union Michael Marinelli, mixer. Music Halo Music & Sound Peter Gannon, executive music producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BBDO New YorkMarcus TortoriciVoyager



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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