Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion.
The campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.
Created by BBDO New York, the new series of :15 spots–directed by Marcus Tortorici of Voyager–highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen, working in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.
This :15 takes us out to the backyard for some gardening.
Credits
Client Macy’s Agency BBDO NY Eric Goldstein, VP, sr. creative director; Fred Kovey, Pebble Goh, VPs, creative directors; Jackie Meyer, creative director; Tamara Yakov, jr. art director; Emma Wren, jr. copywriter; Diane Hill, EVP, group executive producer; Melanie Cornish, sr. producer. Production Voyager Marcus Tortorici, director; Andrew Hutcheson, exec producer; Alissa Feldbau, head of production; Cameron Boling, line producer. Editorial Friend Shop Lily Kleinman, editor; Molly Dolinger, assistant editor; Melissa Mapes, managing director/partner; Ben Suenaga, creative director/partner; Laura Shackleford, producer. Audio Post Sonic Union Michael Marinelli, mixer. Music Halo Music & Sound Peter Gannon, executive music producer.
Women athletes can’t stand out--or so they’re told. They can’t have an attitude. Can’t deliver. Can’t fill a stadium. They can’t speak up, flex or make demands. And they can’t show off or break records.
Nike has a dramatically different perspective, offering a call to athletes across the globe: Do it anyway--and redefine the expectations of sport along the way.
Together with Nike, Wieden+Kennedy Portland unveiled a :60 anthem, “So Win” during Super Bowl LIX--the brand’s first time back in the Big Game since 1998. The work speaks directly to athletes who win, lead and dominate despite constantly being told how they should act, what they can’t do, and who they can’t be.
Voiced by Doechii and directed by Kim Gehrig of production company Somesuch, the campaign highlights the driving story of today: the outstanding rise of women athletes. From record-breaking viewership to sold-out stadiums, women’s sport isn’t just growing--it’s created an undeniable energy that’s expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work.
Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson and several others from Nike’s iconic roster of athletes encourage everyone to block out the noise, dig in and let their hard work speak for itself.
Through “So Win,” Nike’s stance is clear: There’s nothing wrong with wanting to be the best. Demonstrated through their everyday expression of confidence and their groundbreaking achievement in sport, these athletes prove what’s possible when you embrace your full power.
