Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion.
The campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.
Created by BBDO New York, the new series of :15 spots–directed by Marcus Tortorici of Voyager–highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen, working in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.
This :15 takes us out to the backyard for some gardening.
Credits
Client Macy’s Agency BBDO NY Eric Goldstein, VP, sr. creative director; Fred Kovey, Pebble Goh, VPs, creative directors; Jackie Meyer, creative director; Tamara Yakov, jr. art director; Emma Wren, jr. copywriter; Diane Hill, EVP, group executive producer; Melanie Cornish, sr. producer. Production Voyager Marcus Tortorici, director; Andrew Hutcheson, exec producer; Alissa Feldbau, head of production; Cameron Boling, line producer. Editorial Friend Shop Lily Kleinman, editor; Molly Dolinger, assistant editor; Melissa Mapes, managing director/partner; Ben Suenaga, creative director/partner; Laura Shackleford, producer. Audio Post Sonic Union Michael Marinelli, mixer. Music Halo Music & Sound Peter Gannon, executive music producer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
