Created by BBDO New York, this Foot Locker spot titled “The Letter” stars Houston Rockets forward P.J. Tucker, singer and model Pia Mia, and actor JD McCrary as they fulfill what they believe to be a budding sneakerhead’s dreams of owning a coveted pair of Nike Air Max shoes–with a humorous twist.
It turns out the youngster is sending out what amounts to a form letter, feigning that he’s a deeply devoted fan in order to get the sneakers he covets. And towards that end, we see he’s been pretty successful.
Malik Vitthal of The Corner Shop directed “The Letter” which is running online and on television. The TV debut was during Thursday’s (6/20) coverage of the NBA draft.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Marcos Kotlhar, Danilo Boer, executive creative directors; Ray Smiling, creative director; Martins Zelcs, Bryan Stokely, associate creative directors; James Henderson, copywriter; David Rolfe, director of integrated production; Anthony Curti, group executive producer; Melissa Tifrere, executive producer; Lauren Callaghan, director of creative resources. Production The Corner Shop Malik Vitthal, director; Jay Shapiro, line producer; Anna Hashmi, exec producer; Isaiah Donte Lee, DP. Editorial Work Editorial Ben Jordan, editor; Audrey Weiner, assistant editor; Erica Thompson, exec producer; Weston Ver Steeg, producer. Finishing/VFX Blacksmith Jamie Scott, Flame; Yebin Ahn, assistant; Mikey Pehanich, colorist; Ashley Goodwin, producer; Charlotte Arnold, exec producer. Music JSM Jeff Fiorello, exec producer; Joel Simon, president/CEO. Audio Post Sonic Union Justine Cortale, Patrick Sullivan, post producers. Mike Marinelli, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
