Created by BBDO New York and directed by Jess Coulter of O Positive, this PSA for the American Red Cross shows that while time is precious, we frequently spend it on low priority activities. Titled “You’ve Got Time,” the spot departs from the emotional storytelling norm of the American Red Cross, and deploys in a good-natured way a catchy new song and a touch of humor to show people that everyone has time to make a potentially lifesaving change–in this case to volunteer time for the installation of smoke alarms to protect people and communities from fire danger.
More people die every year from home fires than all natural disasters combined. Smoke alarms can cut the risk of death in half, yet many households still lack working smoke alarms. That’s why the American Red Cross is rallying thousands of volunteers to install 50,000 free smoke alarms nationwide during its Sound the Alarm events in May. This PSA helps us realize that we have the time to volunteer for something so important.
Credits
Client American Red Cross Agency BBDO New York David Lubars, chief creative director, worldwide; Greg Hahn, chief creative officer, NY (at the time this work was originally conceived back in 2020; he is now CCO at Mischief@No Fixed Address); Roberto Danino, SVP, creative director; Mariana Oliveira, Sei Rey Ho, associate creative directors/art directors; Joaquin Salim, associate creative director/copywriter; David Rolfe, head of integrated production (at the time this work was originally done; he is now global head of production, WPP and Hogarth); Sofia Handler, VP, executive producer; Jason Guzman, producer; Julia Millison, music producer. Production O Positive Jess Coulter, director; Eric Steelberg, DP; Jason Reda, line producer; Ralph Laucella, Marc Grill, exec producers. Editorial MackCut Nick Divers, editor; Brandon Isralasky, assistant editor; Gina Pagano, producer. Post/VFX There Studios Conform/Finish There Studios Leslie Sorrentino, exec producer; Richard Shelgren, producer; Elliot Jobe, creative director; Matthew Rappaport, compositor. Telecine Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer. Sound MackCut Sam Shaffer, engineer. Music Walker
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
