To coincide with the NBA preseason kicking off this week, a hometown celebrity–Memphis Grizzlies mascot, “Grizz” –applies for a job at the FedEx World Hub.
To staff up for the upcoming holiday rush and beyond, FedEx will be filling positions ranging from package handlers to operations managers. Part of an overall campaign from BBDO New York comprised of streaming audio, social posts and TikTok videos, this spot–titled “Grizz: The Job Interview”–was directed by Moxie Picture’s Frank Todaro, who has helmed prior FedEx comedy favorites such as “Drama,” “MBA” and “Jenkins (Alien).”
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, executive producer/director of content production; Hyatt Choate, executive producer; Scottie Schuckies, sr. producer; Jasmine Batista, art producer; Lizzy Lehn, associate art producer. Production Moxie Pictures Frank Todaro, director; Neil Shapiro, DP; Karol Zeno, exec producer; Laura Heflin, producer. Editorial Work Editorial Rick Orrick, editor; Joseph Tuzzolino, assistant editor; Alejandra Alarcon, head of production; Chris Delarenal, producer. VFX Method Studios Andrew Hamill, sr. producer; Mario Caserta, sr. Flame. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
