To coincide with the NBA preseason kicking off this week, a hometown celebrity–Memphis Grizzlies mascot, “Grizz” –applies for a job at the FedEx World Hub.
To staff up for the upcoming holiday rush and beyond, FedEx will be filling positions ranging from package handlers to operations managers. Part of an overall campaign from BBDO New York comprised of streaming audio, social posts and TikTok videos, this spot–titled “Grizz: The Job Interview”–was directed by Moxie Picture’s Frank Todaro, who has helmed prior FedEx comedy favorites such as “Drama,” “MBA” and “Jenkins (Alien).”
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, executive producer/director of content production; Hyatt Choate, executive producer; Scottie Schuckies, sr. producer; Jasmine Batista, art producer; Lizzy Lehn, associate art producer. Production Moxie Pictures Frank Todaro, director; Neil Shapiro, DP; Karol Zeno, exec producer; Laura Heflin, producer. Editorial Work Editorial Rick Orrick, editor; Joseph Tuzzolino, assistant editor; Alejandra Alarcon, head of production; Chris Delarenal, producer. VFX Method Studios Andrew Hamill, sr. producer; Mario Caserta, sr. Flame. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
