Via this series of mini-documentaries created by BBDO New York and produced by BBDO Studios, we are introduced to various people in the Dunkin Donuts’ family. In this particular installment of "Dunkin' Docs," we “Meet Amberlynn,” who worked at a Dunkin’ and decided to paint portraits of regular customers. In meeting her in this doc., she in turn introduces us to Tom and Linda, Dunkin’ regulars with whom Amberlynn developed a daily rapport.
Amberlynn presents her portraits to Tom and Linda, and we see the feelings that have developed over time. Amberlynn explains that she doesn’t think anybody is ordinary and that each individual is the lead to his or her own story–and “that’s beautiful,” she affirmed.
Lawrence Chen directed “Meet Amberlynn” via BBDO Studios.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; David Rolfe, EVP, director of integrated production; Doug Fallon, Steven Fogel, executive creative directors; Lucas Owens, Sei-Rey Ho, associate creative directors; Bree Feibischoff, copywriter; Chris Kim, art director; Dan Blaney, VP, executive producer; Darbi Fretwell, Katie Greene, producers. Production BBDO Studios Michael Gentile, director of BBDO Studios; Lawrence Chen, director; John Hsu, producer. Editorial Work Editorial Adam Witten, editor; Erica Thompson, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
