Via this series of mini-documentaries created by BBDO New York and produced by BBDO Studios, we are introduced to various people in the Dunkin Donuts’ family. In this particular installment of "Dunkin' Docs," we “Meet Amberlynn,” who worked at a Dunkin’ and decided to paint portraits of regular customers. In meeting her in this doc., she in turn introduces us to Tom and Linda, Dunkin’ regulars with whom Amberlynn developed a daily rapport.
Amberlynn presents her portraits to Tom and Linda, and we see the feelings that have developed over time. Amberlynn explains that she doesn’t think anybody is ordinary and that each individual is the lead to his or her own story–and “that’s beautiful,” she affirmed.
Lawrence Chen directed “Meet Amberlynn” via BBDO Studios.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; David Rolfe, EVP, director of integrated production; Doug Fallon, Steven Fogel, executive creative directors; Lucas Owens, Sei-Rey Ho, associate creative directors; Bree Feibischoff, copywriter; Chris Kim, art director; Dan Blaney, VP, executive producer; Darbi Fretwell, Katie Greene, producers. Production BBDO Studios Michael Gentile, director of BBDO Studios; Lawrence Chen, director; John Hsu, producer. Editorial Work Editorial Adam Witten, editor; Erica Thompson, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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