Maybe a dog is the answer to our nation’s political divisiveness. In this short, a woman wearing a Trump shirt goes to a Clinton rally. And for equal time purposes, she dons a Clinton shirt for a Trump rally. However, both visits have her accompanied by a lost dog as she tries to find the pooch’s rightful owner.
Tensions melt away as everyone unites to help the dog–no matter that the woman supports the political opposition.
BBDO New York completed this docu short, titled “Vote for Good,” from start to finish in seven days. It was created, shot and edited in-house.
CreditsClient Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dave Rolfe, head of production; Greg Ketchum, Tom Godichi, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Regina Iannuzzi, executive producer; Core Rosenblatt, production coordinator; Rani Vaz, head of music. Production BBDO Studios Win Bates / Crane; Constantine Bjerke, executive producer of Crane. Audio Post Sound Lounge Glen Landrum, mixer. Editorial/Finishing The Beauty Shop- editor Adam Leibowitz and Lindsey Nadolski, & Company 3
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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