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    BBDO NY Casts “Vote for Good” On Behalf of Pedigree Pet Food

    By SHOOTUpdated:No Comments1878 Views

    Maybe a dog is the answer to our nation’s political divisiveness. In this short, a woman wearing a Trump shirt goes to a Clinton rally. And for equal time purposes, she dons a Clinton shirt for a Trump rally. However, both visits have her accompanied by a lost dog as she tries to find the pooch’s rightful owner. 

    Tensions melt away as everyone unites to help the dog–no matter that the woman supports the political opposition.

    BBDO New York completed this docu short, titled “Vote for Good,” from start to finish in seven days. It was created, shot and edited in-house.

    Credits

    Client  Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Dave Rolfe, head of production; Greg Ketchum, Tom Godichi, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Regina Iannuzzi, executive producer; Core Rosenblatt, production coordinator; Rani Vaz, head of music. Production BBDO Studios Win Bates / Crane; Constantine Bjerke, executive producer of Crane. Audio Post Sound Lounge Glen Landrum, mixer. Editorial/Finishing The Beauty Shop- editor Adam Leibowitz and Lindsey Nadolski, & Company 3

    Genre:Documentary
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:BBDO New York



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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