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    BBDO NY Amplifies Whispers From GE’s “Invention Donkey”

    By SHOOTUpdated:No Comments1392 Views

    GE’s mantra of pursuing ideas and invention–reflected in last year’s content films Childlike Imagination, Ideas are scary and Boy who Beeps–continues with the “Invention Donkey” campaign from the company’s long-time agency BBDO New York.

    “Invention Donkey” is a miniature donkey who inspires invention, sort of an invention whisperer who will look to bring the most out of people, inspiring them to do what they don’t think is possible. This inspiration will be conveyed online with messages on YouTube, Facebook, Twitter, Snapshot and more. The donkey will take over GE’s Twitter account and provide custom video responses to selected Twitter users.

    A video rolled out today to introduce us to the tiny donkey with big influence, inspiration and impact. It’s a fun spin on a serious subject, showing how invention is part of GE’s DNA; how GE works on things that matter to deliver outcomes that make the world work better. It’s also another demonstration of GE storytelling at work, building an emotional connection with its audience while appealing to inventive minds and other people who might consider GE to build a career because its values are on par with their own.

    Steve Miller of @radical.media directed this introductory “Invention Donkey” video. 

    Credits

    Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Tim Roan, Levi Slavin, creative directors/copywriters; Cesar Finamore, art director; Dianne Hill, group executive producer; Rani Vaz, head of music production; Brandon Fowler, global director; Peter McCallum, sr. director. Production @radical.media Steve Miller, director; Gregg Carlesimo, exec producer; Robin Buxton, line producer. Editorial Mackenzie/Cutler Ian Mackenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer. VFX Framestore Theo James, VFX supervisor; Andy Rowen Robinson, head of 3D; David Hulin, director of animation; Seth Gollub, lead animator;  Sarah Hiddlestone, head of production; Raul Ortega, compositing; Russell Miller, TD;  Raven Sia, producer. Audio Mackenzie/Cutler Sam Shaffer, engineer.

    ScreenWork Categories:Short film
    Video Tags:BBDO New YorkGESteve Miller



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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