GE’s mantra of pursuing ideas and invention–reflected in last year’s content films Childlike Imagination, Ideas are scary and Boy who Beeps–continues with the “Invention Donkey” campaign from the company’s long-time agency BBDO New York.
“Invention Donkey” is a miniature donkey who inspires invention, sort of an invention whisperer who will look to bring the most out of people, inspiring them to do what they don’t think is possible. This inspiration will be conveyed online with messages on YouTube, Facebook, Twitter, Snapshot and more. The donkey will take over GE’s Twitter account and provide custom video responses to selected Twitter users.
A video rolled out today to introduce us to the tiny donkey with big influence, inspiration and impact. It’s a fun spin on a serious subject, showing how invention is part of GE’s DNA; how GE works on things that matter to deliver outcomes that make the world work better. It’s also another demonstration of GE storytelling at work, building an emotional connection with its audience while appealing to inventive minds and other people who might consider GE to build a career because its values are on par with their own.
Steve Miller of @radical.media directed this introductory “Invention Donkey” video.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Tim Roan, Levi Slavin, creative directors/copywriters; Cesar Finamore, art director; Dianne Hill, group executive producer; Rani Vaz, head of music production; Brandon Fowler, global director; Peter McCallum, sr. director. Production @radical.media Steve Miller, director; Gregg Carlesimo, exec producer; Robin Buxton, line producer. Editorial Mackenzie/Cutler Ian Mackenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer. VFX Framestore Theo James, VFX supervisor; Andy Rowen Robinson, head of 3D; David Hulin, director of animation; Seth Gollub, lead animator; Sarah Hiddlestone, head of production; Raul Ortega, compositing; Russell Miller, TD; Raven Sia, producer. Audio Mackenzie/Cutler Sam Shaffer, engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More