It’s good to be the Queen–in this case Jennie-O who is “The Queen of Protein.” Upon serving a sumptuous Taco Tuesday feast featuring Jennie-O turkey, the Queen is informed that it is actually Monday.
No worries as “The Queen of Protein” declares that Monday is Tuesday and the meal fun resumes.
Titled “The Queen of Protein,” this spot is part of a Jennie-O Turkey Store campaign directed by Rami Hachache of PRETTYBIRD for BBDO Minneapolis.
Client Jennie-O Turkey Store Agency BBDO Minneapolis Neil White, president & CEO; Laura Fegley, chief creative officer; Taylor Snyder, JT Steinert, creative directors; Meghan Rongitsch, sr. art director; Josh Gloe, sr. copywriter; Joanna Stubbins, copywriter; Peter McLarnan, sr. producer. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, exec producer; Client Caloury, producer. Editorial Union NY Merritt Duff, editor. Color Nice Shoes Music Hifi
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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