It’s good to be the Queen–in this case Jennie-O who is “The Queen of Protein.” Upon serving a sumptuous Taco Tuesday feast featuring Jennie-O turkey, the Queen is informed that it is actually Monday.
No worries as “The Queen of Protein” declares that Monday is Tuesday and the meal fun resumes.
Titled “The Queen of Protein,” this spot is part of a Jennie-O Turkey Store campaign directed by Rami Hachache of PRETTYBIRD for BBDO Minneapolis.
Client Jennie-O Turkey Store Agency BBDO Minneapolis Neil White, president & CEO; Laura Fegley, chief creative officer; Taylor Snyder, JT Steinert, creative directors; Meghan Rongitsch, sr. art director; Josh Gloe, sr. copywriter; Joanna Stubbins, copywriter; Peter McLarnan, sr. producer. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, exec producer; Client Caloury, producer. Editorial Union NY Merritt Duff, editor. Color Nice Shoes Music Hifi
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
