AT&T is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope.
The new creative features people from all walks of life coming together singing the 1969 hit “Put a Little Love in Your Heart,” including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.
The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.
Titled “A Little Love,” the spot was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Matt MacDonald, chief creative officer, Omnicom for AT&T; David Povill, David Cuccinello, executive creative directors; Julie Collins, group executive producer; Whitney Husnik, executive producer; Crystal Rix, chief strategy officer; Tim Millar, head of strategy. Agency Hearts & Science Agency Critical Mass Frank Dattalo, executive creative director; Cori Donohoe, creative director; Heather Rosen, Trey Tyler, associate creative directors; Sydney Woodman, executive producer; Cale McArthur, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, Jay Shapiro, exec producers; Suzie Greene-Tedesco, producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Marlo Baird, exec producer; Brian Scharwath, Paloma Wodehouse, post producers. VFX Preymaker | Creative + Technology Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber, makers. Music “Put a Little Love in Your Heart”; Walker Music, arrangement; Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
