AT&T is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope.
The new creative features people from all walks of life coming together singing the 1969 hit “Put a Little Love in Your Heart,” including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.
The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.
Titled “A Little Love,” the spot was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Matt MacDonald, chief creative officer, Omnicom for AT&T; David Povill, David Cuccinello, executive creative directors; Julie Collins, group executive producer; Whitney Husnik, executive producer; Crystal Rix, chief strategy officer; Tim Millar, head of strategy. Agency Hearts & Science Agency Critical Mass Frank Dattalo, executive creative director; Cori Donohoe, creative director; Heather Rosen, Trey Tyler, associate creative directors; Sydney Woodman, executive producer; Cale McArthur, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, Jay Shapiro, exec producers; Suzie Greene-Tedesco, producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Marlo Baird, exec producer; Brian Scharwath, Paloma Wodehouse, post producers. VFX Preymaker | Creative + Technology Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber, makers. Music “Put a Little Love in Your Heart”; Walker Music, arrangement; Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
