AT&T is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope.
The new creative features people from all walks of life coming together singing the 1969 hit “Put a Little Love in Your Heart,” including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.
The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.
Titled “A Little Love,” the spot was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Matt MacDonald, chief creative officer, Omnicom for AT&T; David Povill, David Cuccinello, executive creative directors; Julie Collins, group executive producer; Whitney Husnik, executive producer; Crystal Rix, chief strategy officer; Tim Millar, head of strategy. Agency Hearts & Science Agency Critical Mass Frank Dattalo, executive creative director; Cori Donohoe, creative director; Heather Rosen, Trey Tyler, associate creative directors; Sydney Woodman, executive producer; Cale McArthur, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, Jay Shapiro, exec producers; Suzie Greene-Tedesco, producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Marlo Baird, exec producer; Brian Scharwath, Paloma Wodehouse, post producers. VFX Preymaker | Creative + Technology Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber, makers. Music “Put a Little Love in Your Heart”; Walker Music, arrangement; Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
