The newest addition to the Ford Mustang family, the electric vehicle Mach-E, promises to be a game-changer. And a new breed of Mustang deserves a new breed of launch from agency BBDO.
The communications plan relies on influencers, experiences, branded content and an online/offline digital film to target the sophisticated, next wave of electric vehicle adopter–lovers of the new.
The latest component to be unveiled is a short film, titled “New Breed,” featuring actor Idris Elba as brand ambassador. Here’s a :60 version that will run on television, directed by Henry Hobson of MJZ.
Credits
Client Ford Mustang Mach-E Agency BBDO David Lubars, chief creative officer, worldwide; Lauren Connolly, EVP, global executive creative director; Tom Markham, EVP, executive creative director; Rob Kurfehs, group creative director; Wayne Kasserman, Brian Kunath, creative directors, copywriters; Joel Rodriguez, James Salanitri, creative directors, art directors; Freddy Orlando, Jesse Rea, associate creative directors, art directors; Bryan Lark, associate creative director, copywriter; Jay Roeder, designer; Diane Hill group executive producer; Ben Latimer, producer; Reid Pierce, associate producer. Production MJZ Henry Hobson, director; Joost Van Gelder, DP; Kate Leahy, exec producer; Jake Weimer, staff production manager; Adriana Cebada Mora, producer. Editorial Work Editorial Stewart Reeves, editor; Audrey Weiner, Josh Sasson, assistant editors; Brian Scharwath, producer; Alejandra Alarcon, head of production; Erica Thompson, exec producer. VFX The Mill Anastasia von Rahl, exec producer; Sumer Zuberi, producer; Chris “Badger” Knight, creative director, shoot supervisor; Matt Fuller, shoot supervisor, 3D lead artist; Philip Ineno, 2D lead artist; Matt Bohnert, Jacob Bergman, 3D lead artists; Patrick Dirks, Remedy Huynh, Kai Chun Tsai, Edward Black, Ajith Raj, Basabendu, Mangesh Borkar, Naga Praveen Kumar Y, Sandeep Kumar Singh, Sathya Sagar Kolli, 2D artists; Danny Garcia, Elizabeth Hammer, Mitchell Jaeger, Cilaani Francis, Sameer Khan, Daniel Stern, Alice Panek, Bhavani Shankar, Brian Lee, Gokul Navaneethan, Matthew Bell, Rajan Ramakrishna, Yarin Manes, 3D artists; Andy Wheater, matte painting; Jason Jansky, animation. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Rob Difondi, mixer; Becca Falborn, exec producer; Alicia Rodgers, producer. Music/Sound Design RNDM ORDR Marc McClusky, composer; Stephen Dewey, sound designer; Guin Frehling, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
