The newest addition to the Ford Mustang family, the electric vehicle Mach-E, promises to be a game-changer.  And a new breed of Mustang deserves a new breed of launch from agency BBDO. 

The communications plan relies on influencers, experiences, branded content and an online/offline digital film to target the sophisticated, next wave of electric vehicle adopter–lovers of the new.  

The latest component to be unveiled is a short film, titled “New Breed,” featuring actor Idris Elba as brand ambassador. Here’s a :60 version that will run on television, directed by Henry Hobson of MJZ.

Credits

Client Ford Mustang Mach-E  Agency BBDO David Lubars, chief creative officer, worldwide; Lauren Connolly, EVP, global executive creative director; Tom Markham, EVP, executive creative director; Rob Kurfehs, group creative director; Wayne Kasserman, Brian Kunath, creative directors, copywriters; Joel Rodriguez, James Salanitri, creative directors, art directors; Freddy Orlando, Jesse Rea, associate creative directors, art directors; Bryan Lark, associate creative director, copywriter; Jay Roeder, designer; Diane Hill group executive producer; Ben Latimer, producer; Reid Pierce, associate producer. Production MJZ Henry Hobson, director; Joost Van Gelder, DP; Kate Leahy, exec producer; Jake Weimer, staff production manager; Adriana Cebada Mora, producer. Editorial Work Editorial Stewart Reeves, editor; Audrey Weiner, Josh Sasson, assistant editors; Brian Scharwath, producer; Alejandra Alarcon, head of production; Erica Thompson, exec producer. VFX The Mill Anastasia von Rahl, exec producer; Sumer Zuberi, producer; Chris “Badger” Knight, creative director, shoot supervisor; Matt Fuller, shoot supervisor, 3D lead artist; Philip Ineno, 2D lead artist; Matt Bohnert, Jacob Bergman, 3D lead artists; Patrick Dirks, Remedy Huynh, Kai Chun Tsai, Edward Black, Ajith Raj, Basabendu, Mangesh Borkar, Naga Praveen Kumar Y, Sandeep Kumar Singh, Sathya Sagar Kolli, 2D artists; Danny Garcia, Elizabeth Hammer, Mitchell Jaeger, Cilaani Francis, Sameer Khan, Daniel Stern, Alice Panek, Bhavani Shankar, Brian Lee, Gokul Navaneethan, Matthew Bell, Rajan Ramakrishna, Yarin Manes, 3D artists; Andy Wheater, matte painting; Jason Jansky, animation. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Rob Difondi, mixer; Becca Falborn, exec producer; Alicia Rodgers, producer. Music/Sound Design RNDM ORDR Marc McClusky, composer; Stephen Dewey, sound designer; Guin Frehling, exec producer.

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