AT&T is launching a new round of “Legends” work just in time for the NCAA March Madness tournament. Like its college football championship predecessor, this latest campaign features a star-studded group of athletes readily associated with the televised sport. In this instance, a cast of NBA/NCAA superstars including Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler and Christian Laettner. Together, they help bring to life AT&T’s message as “the network with the nation’s strongest 4G LTE signal.” The campaign was created by BBDO NY and BBDO Atlanta.
In a pre-roll spot offering Tourney Tips, O’Neal advises fans, if their team loses to an underdog, to embrace the “upset.” He proceeds to bounce about to a clippity-clop beat a glass slipper he’s holding as Dr. J, Drexler and Laettner look on in amused amazement.
Stacy Wall of Imperial Woodpecker directed for BBDO NY and Atlanta.
Credits
Client AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt Macdonald, executive creative director; Rob Munk, Mark Voehringer, sr. creative directors; Jesse Snyder, associate creative director/art director; Tim Wassler, associate creative director/copywriter; Julie Collins, group executive producer; Angela Narloch, sr. producer; Melissa Chester, music producer. Production Imperial Woodpecker Stacy Wall, director; John Lynch, DP; Jenn Barrons, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Lauren Cancelosi, producer. VFX Framestore Nicholas Dziekonski, VFX producer. Audio Post Heard City, NY Phil Loeb, mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
