The new AT&T network campaign from BBDO demonstrates real-life situations where just okay is not good enough. It shows how settling for anything less than the best in critical moments can lead to some serious consequences–like in this spot, “Surgeon,” in which the doctor about to operate hardly inspires a patient’s confidence by being “just OK.”
Similarly, you can't settle for a "just OK" wireless network.
Martin Granger of Moxie Pictures directed the package of spots, including “Surgeon.”
Client AT&T Agency BBDO David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Ben Salas, associate creative director; Steven Nass, sr. copywriter; David Rolfe, director of integrated production; Julie Collins, group executive producer; Angela Narloch, executive producer; Briana Hemphill, jr. producer. Media Agency Hearts & Science Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer; Jodi Fisher, staff production supervisor; Barry Peterson, DP; Ken Averill, production designer; Jane Van Dyke, production manager; Dan Woodstra, production coordinator. Casting Grande/Morris & Ross Lacy Casting Ross Lacy, casting director, L.A.; David Morris, casting director, NY. Editorial Cabin Edit Chan Hatcher, editor; Carr Schilling, exec producer; Liz Lydecker, producer. VFX The Mill Anastasia Von Rahl, exec producer; Andrew Gilson, VFX producer. Graphic Design Brand New School Jackson Rogers, producer. Graphic Design LVLY Bryce Edwards, producer. Color Company 3 Siggy Ferstl, colorist. Music Beacon Street Studios Leslie DiLullo, executive producer/creative director; Andrew Feltenstein, composer. Sound Design & Mix Lime Studios Mark Meyuhas, engineer; Susie Boyajan, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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