Toys “R” Us has just launched the latest commercial in its 2015 holiday "AWWWSOME" campaign. The spot captures the true spirit of the season and highlights the touching moment of surprise when a little boy gets exactly what he wished for on Christmas morning.
Fredrik Bond of MJZ directed for BBDO Atlanta.
Client Toys “R” Us Agency BBDO Atlanta David Lubars, chief creative officer, worldwide; Wil Boudreau, chief creative officer, Atlanta; Rhea Hanges, Brett Baker, creative directors; Bryan Lee, Chris Miller, associate creative directors; Alberto Enriquez, executive producer. Production MJZ Fredrik Bond, director; Roman Vasyanov, DP. Music Wool & Tusk
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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