Aardman created this three-minute promotional film for BBC Radio 2's original radio drama, "Dark Side," written by Sir Tom Stoppard to celebrate the 40th anniversary of Pink Floyd's "The Dark Side of the Moon" album. They also created an extended film loop to complement the audio experience online. The film was created using a collage of digital imaging, CGI, studio-based effects and hand crafted elements the films were produced with depth and richness that reflects the classic tone of Pink Floyd's art.
Credits
Client: BBC Radio 2 Agency: BBC Radio 2 Production Company: Aardman Animations Darren Dubicki, director. Animation: Aardman Animations Darren Dubicki, director; Heather Wright, EP; Helen Argo, producer; Danny Gallagher, production asst; Louise Johnson, prodn, coordinator; Mark Chamberlain, DP; Olly Skillman-Wilson, David Klein, Saul Freed, CG modeling; Mathew Rees, Rich Spence, CG animation; Andrew Lavery, CG ltg; Jim Lewis, supervising sr. compositor; Spencer Cross, Paule Quinton, compositors; Tom Readdy, After Effects artist; Dan Hembury, artist.
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment