Tech entertainment company Skyrocket launches its RECOIL multiplayer battlefield game with a creative campaign from L.A. agency Battery. The campaign stars Michael Madsen as a bad-ass, noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of RECOIL fighters. RECOIL players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield.
Directed by Alan White of Bob Industries, this Madsen-as-Striker spot, “Striker’s World,” is the first in a series which will roll out this year.
RECOIL turns any outdoor space into a digitally enhanced, multiplayer battlefield. Using in-ear surround sound, haptic response weaponry, and smartphone integrated gameplay, players are able to spawn into the middle of the most immersive battlefield they’ve ever experienced.
Credits
Client Skyrocket Toys Jon Proudfit, creative director & co-founder; Craig Mitchell, sr. marketing director; Cory Ledesma, executive producer; Curtis Barnes, lead producer–gaming, interactive & consumer products. Agency Battery Anson Sowby, CEO/co-founder; Phil Khosid, CCO/co-founder; Raymond Hwang, Scott Brown, VPs/creative directors; Maximilian Kislevtiz, brand director; Kristine Ling, exec producer; Mackenzie Busch, producer. Production Bob Industries Alan White, director; Ken Seng, DP; Brian Etting, line producer. Editorial/VFX NO.6 & NO.7 Carr Schilling, managing partner; Graham Turner, editor; Connie Chuang, assistant editor; Michelle Dorsch, producer; Verdi Sevenhuysen, Flame artist. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Velara, producer. Music/Sound Design Wolf At The Door Alexander Kemp, partner/creative director; Thomas Leistenschneider, director/producer. Audio Post John Bolen, mixer; Lauren Cascio, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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