Tech entertainment company Skyrocket launches its RECOIL multiplayer battlefield game with a creative campaign from L.A. agency Battery. The campaign stars Michael Madsen as a bad-ass, noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of RECOIL fighters. RECOIL players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield.
Directed by Alan White of Bob Industries, this Madsen-as-Striker spot, “Striker’s World,” is the first in a series which will roll out this year.
RECOIL turns any outdoor space into a digitally enhanced, multiplayer battlefield. Using in-ear surround sound, haptic response weaponry, and smartphone integrated gameplay, players are able to spawn into the middle of the most immersive battlefield they’ve ever experienced.
Credits
Client Skyrocket Toys Jon Proudfit, creative director & co-founder; Craig Mitchell, sr. marketing director; Cory Ledesma, executive producer; Curtis Barnes, lead producer–gaming, interactive & consumer products. Agency Battery Anson Sowby, CEO/co-founder; Phil Khosid, CCO/co-founder; Raymond Hwang, Scott Brown, VPs/creative directors; Maximilian Kislevtiz, brand director; Kristine Ling, exec producer; Mackenzie Busch, producer. Production Bob Industries Alan White, director; Ken Seng, DP; Brian Etting, line producer. Editorial/VFX NO.6 & NO.7 Carr Schilling, managing partner; Graham Turner, editor; Connie Chuang, assistant editor; Michelle Dorsch, producer; Verdi Sevenhuysen, Flame artist. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Velara, producer. Music/Sound Design Wolf At The Door Alexander Kemp, partner/creative director; Thomas Leistenschneider, director/producer. Audio Post John Bolen, mixer; Lauren Cascio, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
