NBCUniversal’s comedy video streaming service Sesso launches next month and L.A. agency Battery was enlisted to deliver the first laugh. Battery created a teaser campaign with the tagline “You Get It,” featuring a spot titled “I See Funny People” depicting a world gone crazy with comedy.
The work is based on a simple premise. Once you’ve seen quality comedy, you can’t unsee it. And no matter how hard our male protagonist in “I See Funny People” tries to escape, he can’t. Whether it’s the “Crushing your head” skit from Kids In The Hall or Saturday Night Live’s “Dick In The Box,” good comedy stays with you. These classic comedy moments are referenced in the one-minute plus video along with about a dozen other classic comedy scenes. Can “You Get It” and identify all of them?
Phil Joanou of MJZ directed the video which broke last weekend on Saturday Night Live. The piece will air next month on Sunday Night Football, The Tonight Show Starring Jimmy Fallon and other comedy and mainstream primetime programming.
Credits
Client NBCUniversal Evan Shapiro, EVP, digital enterprises; Patricia Parra Hadden, sr. VP, digital enterprises; Karene Tropen, director, content & branding, digital enterprises; Christianne Enos, sr. marketing coordinator, digital enterprises. Agency Battery Philip Khosid, chief creative officer; Anson Sowby, CEO; Chris Hepburn, chief production officer; Raymond Hwang, creative director/copywriter; Bernie O’Dowd, creative director/art director; Philip Ser, director of strategy; Judy Gotten, executive producer; Jessica Pezzullo, planning director; Mackenzie Busch, associate producer. Production MJZ Phil Joanou, director; Steven Petitteville, DP; Paul Manix, producer. VFX Timber Editorial Beast Paul Norling, editor. Music Coleman Zurkowski, composer. Audio Post Lime Studios Loren Silber, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
