NBCUniversal’s comedy video streaming service Sesso launches next month and L.A. agency Battery was enlisted to deliver the first laugh. Battery created a teaser campaign with the tagline “You Get It,” featuring a spot titled “I See Funny People” depicting a world gone crazy with comedy.
The work is based on a simple premise. Once you’ve seen quality comedy, you can’t unsee it. And no matter how hard our male protagonist in “I See Funny People” tries to escape, he can’t. Whether it’s the “Crushing your head” skit from Kids In The Hall or Saturday Night Live’s “Dick In The Box,” good comedy stays with you. These classic comedy moments are referenced in the one-minute plus video along with about a dozen other classic comedy scenes. Can “You Get It” and identify all of them?
Phil Joanou of MJZ directed the video which broke last weekend on Saturday Night Live. The piece will air next month on Sunday Night Football, The Tonight Show Starring Jimmy Fallon and other comedy and mainstream primetime programming.
Credits
Client NBCUniversal Evan Shapiro, EVP, digital enterprises; Patricia Parra Hadden, sr. VP, digital enterprises; Karene Tropen, director, content & branding, digital enterprises; Christianne Enos, sr. marketing coordinator, digital enterprises. Agency Battery Philip Khosid, chief creative officer; Anson Sowby, CEO; Chris Hepburn, chief production officer; Raymond Hwang, creative director/copywriter; Bernie O’Dowd, creative director/art director; Philip Ser, director of strategy; Judy Gotten, executive producer; Jessica Pezzullo, planning director; Mackenzie Busch, associate producer. Production MJZ Phil Joanou, director; Steven Petitteville, DP; Paul Manix, producer. VFX Timber Editorial Beast Paul Norling, editor. Music Coleman Zurkowski, composer. Audio Post Lime Studios Loren Silber, mixer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
