Barton F Graf has launched a global “3 Minute Friends Forever” campaign with Supercell to support Clash Royale’s 2v2 mode becoming permanent in the game. 2v2 mode allows two players to team up in real-time and face off against an opposing team in the arena. The campaign celebrates the magic of dynamic duos and brings to life the feelings of playing Clash Royale with a partner, shown through the lens of each player’s imagination.
The team at Barton F. Graf collaborated with Jon Watts, director of Spiderman Homecoming, and Titmouse, known for its animation in music videos (Zac Brown Band & Jay-Z) and TV work (Amazon Studios and Comedy Central) to create a mixture of live action and 2D animation of partners describing partnership, fully capturing the hyperbolic metaphors each player experiences while playing 2v2 as told by two players themselves.
Kicking off the multi-spot package is this piece titled “Sea of Chaos.”
Credits
Client Supercell/Clash Royale Agency Barton F. Graf Gerry Graf, founder/chief creative officer; Jeff Benjamin, executive creative director; JoeyIanno, creative director; Chris Stephens, Scott Minniear, Owen Weeks, copywriters; Mike Devine, art director; Josh Morse, head of production; Theresa Reyes, producer; Laura Janness, chief strategy officer; Amanda Perring, strategy director; Quinn Morrissey, strategist. Production Park Pictures Jon Watts, director. Animation Titmouse, Inc. Chris Prynoski, Shannon Prynoski, Ben Kalina, exec producers; Brendan O’Connor, production manager; Kristen Chung, production coordinator; Matt Taylor, director and storyboards; Mike Roush, Luke Preitag, Yi Song, Tom Smolenski, Daran Carlin-Weber, Richard Mather, Roberto Rossi, Brandon Veronyak, Dave Vandervoort, animation; Derek Thomas, Andy Byrne, CG animation; Carl Aspuria, Jan Naylor, Ryan DeLuca, Elizabeth Chadwick, animation assistants; Joshua Camit, CG modeling; Marisa Livingston, character design; Cassie Yan, Khang Le, Joyce Liu, Kenny Mok, background design. Editorial MackCut Gavin Cutler, editor; Gina Pagano, exec producer; Pam Petruski, assistant editor. VFX The Mill Heath Raymond, exec producer; Lauren Orban, producer; Mia Lalanne, production coordinator; James Rowell, shoot supervisor; Kyle Cody, 2D lead artist; Ben Kwok, Emily Bloom, Heather Kennedy, Krissy Nordella, Dhruv Shankar, 2D artists; Bobby Ushiro, Kyle Leicht, design. Color The Mill Damien Van Der Cruyssen, colorist; Rochelle Brown, color producer; Nate Seymour, Aysha Mazumdar Stanger, color assist. Sound Design Brian Emrich, sound designer. Audio Heard City Evan Mangiamele, mixer; Sasha Awn, exec producer; Andi Lewis, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
