Barton F Graf has launched a global “3 Minute Friends Forever” campaign with Supercell to support Clash Royale’s 2v2 mode becoming permanent in the game. 2v2 mode allows two players to team up in real-time and face off against an opposing team in the arena. The campaign celebrates the magic of dynamic duos and brings to life the feelings of playing Clash Royale with a partner, shown through the lens of each player’s imagination.
The team at Barton F. Graf collaborated with Jon Watts, director of Spiderman Homecoming, and Titmouse, known for its animation in music videos (Zac Brown Band & Jay-Z) and TV work (Amazon Studios and Comedy Central) to create a mixture of live action and 2D animation of partners describing partnership, fully capturing the hyperbolic metaphors each player experiences while playing 2v2 as told by two players themselves.
Kicking off the multi-spot package is this piece titled “Sea of Chaos.”
Credits
Client Supercell/Clash Royale Agency Barton F. Graf Gerry Graf, founder/chief creative officer; Jeff Benjamin, executive creative director; JoeyIanno, creative director; Chris Stephens, Scott Minniear, Owen Weeks, copywriters; Mike Devine, art director; Josh Morse, head of production; Theresa Reyes, producer; Laura Janness, chief strategy officer; Amanda Perring, strategy director; Quinn Morrissey, strategist. Production Park Pictures Jon Watts, director. Animation Titmouse, Inc. Chris Prynoski, Shannon Prynoski, Ben Kalina, exec producers; Brendan O’Connor, production manager; Kristen Chung, production coordinator; Matt Taylor, director and storyboards; Mike Roush, Luke Preitag, Yi Song, Tom Smolenski, Daran Carlin-Weber, Richard Mather, Roberto Rossi, Brandon Veronyak, Dave Vandervoort, animation; Derek Thomas, Andy Byrne, CG animation; Carl Aspuria, Jan Naylor, Ryan DeLuca, Elizabeth Chadwick, animation assistants; Joshua Camit, CG modeling; Marisa Livingston, character design; Cassie Yan, Khang Le, Joyce Liu, Kenny Mok, background design. Editorial MackCut Gavin Cutler, editor; Gina Pagano, exec producer; Pam Petruski, assistant editor. VFX The Mill Heath Raymond, exec producer; Lauren Orban, producer; Mia Lalanne, production coordinator; James Rowell, shoot supervisor; Kyle Cody, 2D lead artist; Ben Kwok, Emily Bloom, Heather Kennedy, Krissy Nordella, Dhruv Shankar, 2D artists; Bobby Ushiro, Kyle Leicht, design. Color The Mill Damien Van Der Cruyssen, colorist; Rochelle Brown, color producer; Nate Seymour, Aysha Mazumdar Stanger, color assist. Sound Design Brian Emrich, sound designer. Audio Heard City Evan Mangiamele, mixer; Sasha Awn, exec producer; Andi Lewis, producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
