Supercell’s highly anticipated game Brawl Stars has launched worldwide on both the App store and Google Play. To ignite excitement in the gaming community, agency Barton F. Graf, New York, created a film titled “No Time to Explain” introducing players to an entirely new cast of characters in the world of Brawl Stars.
This continues a campaign strategy of building and telling the stories of the in-game characters, creating content that feels like an extension of the game.
This :60 captures what it feels like to be a new player dropped into the instantaneous mayhem of the Brawl Stars world. The film blends 2D effects with 3D animation, working with partners around the world to coordinate efforts. Production companies were Psyop in Venice Beach, Calif., and Golden Wolf in London.
Credits
Client Supercell/Brawl Stars Agency Barton F Graf, New York Gerry Graf, founder/chief creative officer; Jeff Benjamin, executive creative director; Ross Fletcher, Mark Bielik, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Chris Kelley, designer; David Cardinali, head of integrated production; Cameron Farrell, executive producer; Quinn Morrissey, Helene Dick, strategists. Production Golden Wolf, London Ingi Erlingsson, director; Dotti Sinnott, exec producer; Tan Baptista, head of production; Ana Hoxha, production assistant; Sammy Moore, art director; Gaia Lamiot, storyboards; Sammy Moore, Joao Lavieri, Mikhail Kalinin, Tim Kaminski, Sylvain Sarrila, David Fortin, Michaela Gote, Inbal Breda, design; Tim Whiting, Thom Knowler, Rhys Byfield, Mikhail Kalinin, Thomas Ramon, Stuart Geddis, 2D animation; Amix, additional cleanup; Matthieu Landour, John Wilkinson, Laurence Parsons, compositing. Production Psyop, Venice, Calif. Neysa Horsburgh, managing director; Amanda Miller, exec producer; Jamie Pastor, producer; Calvin Ching, assistant producer; Kyle Cassidy, lead technical director; Austin Brown, 2D compositing supervisor; Jean-Dominque Fievet, animation director; Ana Bernaus, designer; Liam Griffin, Mathew Rotman, Nico Sugleris, VFX; Elias Glasch, Nitesh Nagda, Joe Paniagua, modelers; Jane Byrne, Nitesh Nagda, Caleb Ollivant, Michael Rogers, Joey Sila, texture artists; Sean Kealey, Nelio Naut, Josh Sobel, Zeth Willie, riggers/technical animation; Todd Kumpf, Nitesh Nagda, Michael Rogers, lighters; Ares Deveaux, Ben Girmann, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Bill Rodgers, Anael Saint-Jean-Vidal, Alan Yang, 3D animation; Lena Huang, Annie Liao, AE artists; Austin Brown, Tingting Li, compositors; Reuben Corona, matte painter; Brandon Sanders, Sam Shiflett, Kim Stevenson; Ben Girmann, Will Kistler, previz artists; Mike Hackett, editor; John Buzon, Alice Cen, media management. Music Butter Andrew Sherman, composer; Ian Jeffreys, exec producer. Sound Design Trinitite Brian Emrich, sound design. Audio Post Heard City Evan Mangiamele, audio engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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