Supercell’s highly anticipated game Brawl Stars has launched worldwide on both the App store and Google Play. To ignite excitement in the gaming community, agency Barton F. Graf, New York, created a film titled “No Time to Explain” introducing players to an entirely new cast of characters in the world of Brawl Stars.
This continues a campaign strategy of building and telling the stories of the in-game characters, creating content that feels like an extension of the game.
This :60 captures what it feels like to be a new player dropped into the instantaneous mayhem of the Brawl Stars world. The film blends 2D effects with 3D animation, working with partners around the world to coordinate efforts. Production companies were Psyop in Venice Beach, Calif., and Golden Wolf in London.
Credits
Client Supercell/Brawl Stars Agency Barton F Graf, New York Gerry Graf, founder/chief creative officer; Jeff Benjamin, executive creative director; Ross Fletcher, Mark Bielik, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Chris Kelley, designer; David Cardinali, head of integrated production; Cameron Farrell, executive producer; Quinn Morrissey, Helene Dick, strategists. Production Golden Wolf, London Ingi Erlingsson, director; Dotti Sinnott, exec producer; Tan Baptista, head of production; Ana Hoxha, production assistant; Sammy Moore, art director; Gaia Lamiot, storyboards; Sammy Moore, Joao Lavieri, Mikhail Kalinin, Tim Kaminski, Sylvain Sarrila, David Fortin, Michaela Gote, Inbal Breda, design; Tim Whiting, Thom Knowler, Rhys Byfield, Mikhail Kalinin, Thomas Ramon, Stuart Geddis, 2D animation; Amix, additional cleanup; Matthieu Landour, John Wilkinson, Laurence Parsons, compositing. Production Psyop, Venice, Calif. Neysa Horsburgh, managing director; Amanda Miller, exec producer; Jamie Pastor, producer; Calvin Ching, assistant producer; Kyle Cassidy, lead technical director; Austin Brown, 2D compositing supervisor; Jean-Dominque Fievet, animation director; Ana Bernaus, designer; Liam Griffin, Mathew Rotman, Nico Sugleris, VFX; Elias Glasch, Nitesh Nagda, Joe Paniagua, modelers; Jane Byrne, Nitesh Nagda, Caleb Ollivant, Michael Rogers, Joey Sila, texture artists; Sean Kealey, Nelio Naut, Josh Sobel, Zeth Willie, riggers/technical animation; Todd Kumpf, Nitesh Nagda, Michael Rogers, lighters; Ares Deveaux, Ben Girmann, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Bill Rodgers, Anael Saint-Jean-Vidal, Alan Yang, 3D animation; Lena Huang, Annie Liao, AE artists; Austin Brown, Tingting Li, compositors; Reuben Corona, matte painter; Brandon Sanders, Sam Shiflett, Kim Stevenson; Ben Girmann, Will Kistler, previz artists; Mike Hackett, editor; John Buzon, Alice Cen, media management. Music Butter Andrew Sherman, composer; Ian Jeffreys, exec producer. Sound Design Trinitite Brian Emrich, sound design. Audio Post Heard City Evan Mangiamele, audio engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
