This documentary style Neighborhood Hug film tells the story of nine Supercell Hay Day game players who met in person for the first time in June on a farm in Maryland.
Directed by Oscar-winning (for the short subject documentary Inocente) duo Sean and Andrea Fine, aka The Fines, via production house Superprime for agency Barton F. Graf, the film features the Just Chill’n Neighborhood, a global group of farmers who grew to know each other through playing the game and grew even closer when they were brought together on an actual working farm to meet face to face for the first time.
Credits
Client Supercell/Hay Day Agency Barton F. Graf Gerry Graf, chief creative officer/founder; Jeff Benjamin, executive creative director/partner; Marco Kaye, Amanda Clelland, creative directors; Theresa Reyes, producer; Josh Morse, head of integrated production. Production Superprime The Fines (Sean and Andrea Fine), directors; Roger Zorovich, head of production; Colleen O’Donnell, exec producer; Trevor Allen, director. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistant; Sasha Hirschfeld, exec producer; Evyn Bruce, sr. producer; Francess Tom-Sahr, Flame producer; Suzanne Dyer, Flame artist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
