Agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their “Alphabet Aerobics” hit with new sports lyrics, and turning the resulting track into an animated music video. The work aired on TNT during the Oklahoma City Thunder-Miami Heat game on December 3.
Just like the original “Alphabet Aerobics,” Blackalicious’s new “#SportsAlphabet” rap intensifies in speed as it runs through the ABCs, now riffing on football, basketball and everything else sport.
Gentleman Scholar animated the music video with 26 different styles, one for each letter of the alphabet. Everything from alley cats serving up alley oops to each other for “A,” to a 3D hockey goon getting a puck through his mouth for the letter “G.”
Pete Harvey, executive creative director of barrettSF, said, “Bleacher Report is sticking themselves out there with a film that rewrites the sports alphabet, and asked us, alongside Gentlemen Scholar, to surprise people with the execution.”
CreditsClient Bleacher Report Agency barrettSF, San Francisco Pete Harvey, Jamie Barrett, executive creative directors; Brad Kayal, associate creative director; Jake Reilly, sr. copywriter; Byron Wages, art director; Nicole Van Dawark, sr. producer; Patrick Wilkinson, producer; Charlotte Dugoni, associate producer. Production Gentleman Scholar William Campbell, Will Johnson, directors; Jo Arghiris, exec producer; Rachel Kaminek, head of production; John-Patrick Rooney, associate creative director; Jordan Lyle, art director; Tim Hayward, CG supervisor; Nikki Maniolas, producer; Nicole Smarsh, associate producer; Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean, design; Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Shawn Kim, 2D animation; Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman, cel animation; Blake Beynon, James Lane, character animation. Music Blackalicious Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio Post One Union Recording Matt Zipkin, engineer; Lauren Mask, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More