Agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their “Alphabet Aerobics” hit with new sports lyrics, and turning the resulting track into an animated music video. The work aired on TNT during the Oklahoma City Thunder-Miami Heat game on December 3.
Just like the original “Alphabet Aerobics,” Blackalicious’s new “#SportsAlphabet” rap intensifies in speed as it runs through the ABCs, now riffing on football, basketball and everything else sport.
Gentleman Scholar animated the music video with 26 different styles, one for each letter of the alphabet. Everything from alley cats serving up alley oops to each other for “A,” to a 3D hockey goon getting a puck through his mouth for the letter “G.”
Pete Harvey, executive creative director of barrettSF, said, “Bleacher Report is sticking themselves out there with a film that rewrites the sports alphabet, and asked us, alongside Gentlemen Scholar, to surprise people with the execution.”
Credits
Client Bleacher Report Agency barrettSF, San Francisco Pete Harvey, Jamie Barrett, executive creative directors; Brad Kayal, associate creative director; Jake Reilly, sr. copywriter; Byron Wages, art director; Nicole Van Dawark, sr. producer; Patrick Wilkinson, producer; Charlotte Dugoni, associate producer. Production Gentleman Scholar William Campbell, Will Johnson, directors; Jo Arghiris, exec producer; Rachel Kaminek, head of production; John-Patrick Rooney, associate creative director; Jordan Lyle, art director; Tim Hayward, CG supervisor; Nikki Maniolas, producer; Nicole Smarsh, associate producer; Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean, design; Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Shawn Kim, 2D animation; Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman, cel animation; Blake Beynon, James Lane, character animation. Music Blackalicious Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio Post One Union Recording Matt Zipkin, engineer; Lauren Mask, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
