The uptempo pop-soul song “Covered” by Stereodome is the inspiration for this video directed and edited by Sam Petersson, partner and director for New York City-based Unarmed Media.
Shot on location on the High Line and in the city’s Chelsea and West Village locations, the video, also titled “Covered,” features Stereodome’s singer/co-songwriter D1, aka D1ofAquavibe, plus a cast of New York performers, showing how people can come together to form a supportive community for friends and others.
D1 is the founder and lead composer for the hip-hop fusion group Aquavibe and has also composed and recorded extensively for the online video game world. Stereodome is his collaboration with lyricist, co-songwriter and Bang Music founder Lyle Greenfield who also served as executive producer for Bang on the video.
Unarmed partner Francesco Saviano produced the clip which was shot by DP Soren Nielson, deploying the Red Epic dragon camera and a Movi M10 stabilizer for the multiple motion shots.
CreditsRecording Artist Stereodome Production Unarmed Media, New York Sam Petersson, director, editor; Francesco Saviano, producer; Soren Nielson, DP; Rachael Fedorkova, assistant camera; Jimmy Gribbin, David Angstadt, production assistants. Bang Music, New York Lyle Greenfield, executive producer. Music/Sound Bang Music Paul Vitolins, sound designer; Nick Cipriano, music mix & mastering. Post Versatile Studios Chris Ewers, colorist
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More