Driven by a song/score from Bang Music, this video featuring a fan of Dunkin’s refreshing libations has generated millions of views and likes on TikTok.
Creative agency behind the viral buzz-worthy “The Charli” clip is BBDO New York.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Doug Fallon, Steven Fogel, executive creative directors; Matt Low, Kristin Clark, associate creative directors; Georgia Murphy, jr. copywriter; Sabrina Ghantous, jr. art director; Andrew Nam Chul Osborne, sr. producer; Jessica Nugent, SVP, production services director. Production user-generated content Saugatuck Strategic Thomas Burns, exec producer; Christian Guiton, DP; Mimi Curttrell, wardobe stylist; Kelsey Deenihan, makeup; Laura Polko, hair. Music/Sound Bang Music, New York Brian D. Jones, composer, Beady Jay, Neysa Malone, singers; Alec Setten, executive producer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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