Driven by a song/score from Bang Music, this video featuring a fan of Dunkin’s refreshing libations has generated millions of views and likes on TikTok.
Creative agency behind the viral buzz-worthy “The Charli” clip is BBDO New York.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Doug Fallon, Steven Fogel, executive creative directors; Matt Low, Kristin Clark, associate creative directors; Georgia Murphy, jr. copywriter; Sabrina Ghantous, jr. art director; Andrew Nam Chul Osborne, sr. producer; Jessica Nugent, SVP, production services director. Production user-generated content Saugatuck Strategic Thomas Burns, exec producer; Christian Guiton, DP; Mimi Curttrell, wardobe stylist; Kelsey Deenihan, makeup; Laura Polko, hair. Music/Sound Bang Music, New York Brian D. Jones, composer, Beady Jay, Neysa Malone, singers; Alec Setten, executive producer
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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