A rainstorm catches people unprepared, causing virtually all of them to pull out newspapers for cover. However, one man gets soaked, opting to keep his paper in his overcoat pocket until he moves under an awning. He then pulls out the Baltimore Examiner to read it, as a voiceover notes, “It will change the way you feel about newspapers. Love the newspaper again.”
Agency: Thomas Taber & Drazen Mike Drazen, creative director; Terry O๏ฟฝLeary, art director; Holly Menges, copywriter. Production Company: Incite Films Monty Miranda, director/producer; Jim Elkin, Brendon Horan, producers; Kevin Emmons, DP. Editorial: Crosspoint Donald Corsiglia, editor Postproduction: Crosspoint Eric Anolin, colorist Audio: Rocky Mountain Recorders Andrew Vastola, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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