How does Carl’s Jr./Hardee’s celebrate the release of their Most American Thickburger–which includes a split hot dog, Lays Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, American cheese, served on a fresh baked bun?
The selected means of celebrating the over-the-top burger is an over-the-top “Most American Thing Ever” commercial directed by Baker Smith of harvest for 72andSunny.
The ad opens on Sports Illustrated Swimsuit Issue 2014 Rookie of the Year model Samantha Hoopes eating a Most American Burger—in a hot tub. The hot tub is in a pickup truck driven by professional bull rider Douglas Duncan. The truck is on an aircraft carrier, next to the Statue of Liberty–under fireworks.
The featured pickup truck was custom built by 72andSunny, Carl’s Jr. and Hardee’s by fusing two separate trucks together and adding a hot tub to the bed of the massive vehicle.
The spot debuts on June 1, sandwiched between two of America’s most patriotic holidays, Memorial Day and Independence Day.
Credits
Client Carl’s Jr. and Hardee’s Agency 72andSunny Glenn Cole, chief creative officer; Justin Hooper, Mick DiMaria, group creative directors; Tim Wettstein, creative director/designer; Mark Maziarz, creative director/writer; Ryan Davis, designer; Reilly Baker, jr. writer; Matt Johnson, group strategy director; Eddie Moraga, strategist; Sam Baerwald, director of film production; Molly McFarland, executive film producer; Juliet Diamond, sr. film producer; Brooke Horne, film producer; Kira Linton, jr. film producer; Taylor Stockwell, film production coordinator. Production harvest Baker Smith, director; Bonnie Goldfarb, co-founder/executive producer; Rob Sexton, exec producer; Niko Whelan, head of production; Vincent Oster, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Angela Dorian, exec producer. VFX Jam Visual Inc. Jake Montgomery, Andy Boyd, VFX supervisors; Asher Edwards, producer. Post Beach House Mike Pethel, colorist; Denise Brown, producer. Audio On Music and Sound Chris Winston, composer/sound designer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
