How does Carl’s Jr./Hardee’s celebrate the release of their Most American Thickburger–which includes a split hot dog, Lays Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, American cheese, served on a fresh baked bun?
The selected means of celebrating the over-the-top burger is an over-the-top “Most American Thing Ever” commercial directed by Baker Smith of harvest for 72andSunny.
The ad opens on Sports Illustrated Swimsuit Issue 2014 Rookie of the Year model Samantha Hoopes eating a Most American Burger—in a hot tub. The hot tub is in a pickup truck driven by professional bull rider Douglas Duncan. The truck is on an aircraft carrier, next to the Statue of Liberty–under fireworks.
The featured pickup truck was custom built by 72andSunny, Carl’s Jr. and Hardee’s by fusing two separate trucks together and adding a hot tub to the bed of the massive vehicle.
The spot debuts on June 1, sandwiched between two of America’s most patriotic holidays, Memorial Day and Independence Day.
Credits
Client Carl’s Jr. and Hardee’s Agency 72andSunny Glenn Cole, chief creative officer; Justin Hooper, Mick DiMaria, group creative directors; Tim Wettstein, creative director/designer; Mark Maziarz, creative director/writer; Ryan Davis, designer; Reilly Baker, jr. writer; Matt Johnson, group strategy director; Eddie Moraga, strategist; Sam Baerwald, director of film production; Molly McFarland, executive film producer; Juliet Diamond, sr. film producer; Brooke Horne, film producer; Kira Linton, jr. film producer; Taylor Stockwell, film production coordinator. Production harvest Baker Smith, director; Bonnie Goldfarb, co-founder/executive producer; Rob Sexton, exec producer; Niko Whelan, head of production; Vincent Oster, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Angela Dorian, exec producer. VFX Jam Visual Inc. Jake Montgomery, Andy Boyd, VFX supervisors; Asher Edwards, producer. Post Beach House Mike Pethel, colorist; Denise Brown, producer. Audio On Music and Sound Chris Winston, composer/sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
