Procter & Gamble’s Olay is back in the Super Bowl with a commercial, created by Badger & Winters, that continues the brand’s commitment to inspire women to “Face Anything.”
Inspired by the first all-female space walk last year, Olay’s spot stars Lilly Singh and Busy Philipps who take a trip into outer space with retired astronaut Nicole Stott. Their space mission is overseen by Mission Controller Taraji P. Henson and reported on by news anchor Katie Couric.
Directed by Jamie Babbit via production house Independent Media, the ad puts this crew of women on the quest to #MakeSpaceForWomen.
Madonna Badger, chief creative officer of Badger & Winters, said, “The Super Bowl is advertising’s biggest night, which is why we wanted to go big as well. With ‘Make Space for Women,’ we loved combining a bit of wordplay with the very serious world of science and technology—a world, by the way, that continues to exclude women in large numbers. We’re very excited to partner with Olay to help change that and thrilled to be working with so many talented women behind the camera.”
Credits
Client P&G/Olay Agency Badger & Winters Madonna Badger, founder, chief creative officer; Jim Winters, president; Natalie Troubh, managing director; Celeste Holt-Walters, head of production; Grace Chu, executive creative director; Matthew Scott, Kristen Murphy, James Best, associate creative directors; Nate McCain, art director; Julie Amenta, sr. producer; Willem Koppel, producer. Production Independent Media Jamie Babbit, director; Janusz Kaminski, DP; Susanne Preissler, executive producer/managing director; Liam Ahern, exec producer; Fern Martin, head of production; Denise Roccietti, line producer; Steve Saklad, production designer; Chris Berger, 1st A.D.; Leslie merlin, 2nd A.D.; JoEllen Redlingshafer, Hayley Adams, punch up writers. Glam Choo-Choo Kim, Roseanne Fiedler, costume designers; Kindra Mann, Aaron Paul, Ashunta Sheriff-Kendricks, makeup; Isaac Prado, hair & makeup. Kristin Heitkotter, Chad Wood, Tymothy Wallace, hair; Nettie Davis, manicurist. Editorial Arcade Edit Kim Bica, partner/editor; Sila Soyer, partner/exec producer; Ellen Lavery, Sarah Schachte, post producers; Chris Angel, Chris Messier, assistant editors; Scott Pallo, After Effects. VFX/Finishing The Mill Anastasia von Rahl, exec producer; Katherine Maidment, producer; Mary Mondrus, production coordinator; Ellie Thwaites, Siddharth Baloni, production support; Becky Porter, Bowe King, creative directors; Scott Johnson, Renjith Raveendran, 2D leads; Gaurav Mathur, CG supervisor; Corey Dimond, Patrick Kipper, motion graphics. Color Technicolor Sparkle, sr. colorist; Casey Odell, commercial producer. Audio Heard City Elizabeth McClanahan, Evan Mangiamele, audio mixer/sound engineer; Gloria Pitagorsky, managing director/partner; Andi Lewis, producer; Sasha Awn, Jackie James, exec producers. Music Penka Kouneva, composer. Talent Taraji Henson, Katie Couric, Busy Philipps, Lilly Singh, Nicole Scott. STEM students: Brianna Acosta, Jaila Brazzle, Camille Chase, Maria De La Torre, Rebecca Hochma Fisher, Autum Hudson, Sara Kamine, Marcha Iatrungrit, Olivia Lewis, Christina Miller, Myra Modregon, Krystel Roche, Janine Chua, Manju Bangalore, Christina Michalov.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
