Directed by Nick Piper of Backyard for Minneapolis-based agency Mithun, this lighthearted spot titled “Slant House” depicts the misfortunes and comic inconveniences that arise for a couple who built their dream house on a hill.
The incline causes their dishes to slide, drawers to fall open and vacuuming to be a most arduous chore. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn is a piece of cake.
Client Toro Agency Mithun, Minneapolis David Carter, chief creative officer; Angie Schoemer, producer; Randy Gerda, associate creative director/art director; Joe Stefanson, associate creative director/copywriter. Production Backyard Nick Piper, director; Terence Maritz, DP; Blair Stribley, president/partner; Chris Zander, managing director/partner; Emily Malito, head of production. Janette De Villiers, exec producer (South Africa); Debra Stubbs, head of production (South Africa); Mel Charrington, line producer (South Africa). Editorial Channel Z Mike Weldon, lead editor. VFX/Finishing VOLT Studios Steve Medin, owner/creative director. Music Finger Music
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
