Bacardi’s Halloween promotion is a 2:50 viral video featuring a woman on her way to a Halloween party who is attacked by bats. The video leverages the Bacardi bat logo for the first time in company history. The producers used computer generated and physical bat models and shot the film with the new Sony F23 digital camera that was ideal for low light situations.
Credits
Production Company: Humble Productions,Maverick Digital Marketing + Media director, writer, editor/VFX/compositer, Sam Stephens; executive producer, Eric Berkowitz; producer, Kristin Tomborello; dp, Pete Konzcal; head of production, Jack Roberts; character animation, Carmine Laietta; art director, Adrina Garieian
,Todd Tilley, creative director; Mike Heavers, interactive design
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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