After giving birth, new moms are met with a new reality at the most transformational moment of their lives. Women feel pressure to be the perfect mom and aren’t given the space to talk about the overwhelming challenges that actually come with motherhood. As a result of these pressures, one in five new moms experience serious mental health conditions in the postpartum period: including Baby Blues, Postpartum Anxiety, and Postpartum Depression.
To shed light on the real experiences of new mothers, Baby Dove introduces this short film titled “Under Pressure.” The film features stories of real challenges new moms face, to destigmatize conversations around the struggles of the postpartum experience and is set to a modern rendition of Queen’s “Under Pressure,” performed by Claudia Gomes, a new mom facing her own postpartum pressures. This film features a montage of raw scenes depicting some of the earliest and most challenging moments of motherhood, including: feeding obstacles, sleep deprivation, body changes and balancing responsibilities outside of the home. The film intends to build a shared sense of experience and recognize the real, unfiltered, and often unshared moments of new motherhood.
From there, Baby Dove invites all moms to share just #OneRealPressure about their own personal postpartum experience on social media channels, using the campaign hashtag to raise their voices and connect with one another, in order to empower moms to discuss the realities of motherhood.
Ariela Dorf directed “Under Pressure” via MyMama Entertainment for agency Dark Kitchen Creatives.
