Creative agency B-Reel came up with this campaign to launch the new Hyundai Elantra, designed to attract millennial and Gen Z car buyers. Director Sergi Castella of production house Imposter was brought in for this centerpiece spot in the “This Is How You Dare” campaign which reimagines the traditional car commercial through a millennial/Gen Z lens.
This is the first time that Hyundai and B-Reel have worked together. Hyundai and B-Reel reps first met last year when the brand was looking for a creative agency to deliver unexpected yet relevant creative to reach a younger audience.
Credits
Client Hyundai Motor Company (Global) Agency B-Reel Jonathan Graham, executive creative director; Magda Tomaszewski, brand director; Myke Gerstein, director of production; Sachin Arora, sr. producer; Suchi Ahuja, sr. creative; Whitt Whitmore, copywriter. Production Company Imposter Sergi Castella, director; Albert Salas, DP; Avtar Khalsa, exec producer; Malcolm Wax, line producer. Production Services ArgentinaCine Editorial Work Editorial Ben Jordan, editor; Audrey Weiner, Julian Laing, Theo Mercado, assistant editors; Chris Delarenal, producer; Erica Thompson, exec producer. VFX Ambassadors Katya Meyer, producer; Inti Martinez, sr. Flame artist/VFX supervisor. Music/Sound Q Department Drazen Bosnjak, creative director, composer; Zack Rice, creative director; Will Rosati, JB Saint-Pol, sound designers; Chris Rizzo, composer/producer. Color The Mill Mikey Rossiter, colorist; Evan Bauer, color producer; Andrew Ceen, color assist; Lucy Gatanis, color coordinator. Audio Post Digital Arts Josh Heilbronner, mixer; Lauren Boyle, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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