Actress Molly Ringwald (Pretty in Pink) appears in this teaser for Avocados From Mexico’s Super Bowl commercial. It’s a harbinger of what’s to come as Ringwald will be in the actual Big Game ad as well.
Titled “Tiara,” the teaser :15 shows Ringwald prepping one of the Avocados From Mexico in its hair and makeup chair before the pair has their big Super Bowl ad moment. Ringwald places a tiara on the star avocado, giving it just the right touch of bling for the Super Sunday occasion.
Avocados From Mexico’s Super Bowl ad fare was directed by Frank Todaro of Moxie Pictures for agency Energy BBDO.
Credits
Client Avocados From Mexico Agency Energy BBDO Josh Gross, Pedro Perez, chief creative officers; Colin O’Toole, Hansel Quintela, associate creative directors; MaKailey Carson, art director; Tracy Silagi, copywriter; Shannon Smiley, group strategy director; Jemilly Castro, strategy director; John Pratt, head of integrated production; Jeff Davis, executive producer; Brittany Peskind, Lily McNamara, producers; Daniel Kuypers, executive director of music. Production Moxie Pictures Frank Todaro, director; Karol Zeno, exec producer; Laura Henif, line producer. Editorial Cartel Kevin Zimmerman, editor; Mark Sheridan, assistant editor. VFX Flare Chicago Jenny McDonald, sr. post producer; Samantha Vaupel, post producer; Hung Vinh, design lead; Viktoryia Kryvanos, designer; Mark Anderson, Flame lead; Jason Kerman, Flame assist. Color Nice Shoes Maria Carretero, colorist; Alex Frankland, color assistant; Serena Bove, producer; Tara Holmes, exec producer. Audio Flare Chicago Steven Aguilar, sound engineer; Jenny McDonald, sr. post producer; Samantha Vaupel, post producer. Music Andrew Oye, composer.
White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.
“It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”
Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.
White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.
The PSA was directed by Angie Bird via Toronto-based Westside Studio.
