Actress Molly Ringwald (Pretty in Pink) appears in this teaser for Avocados From Mexico’s Super Bowl commercial. It’s a harbinger of what’s to come as Ringwald will be in the actual Big Game ad as well.
Titled “Tiara,” the teaser :15 shows Ringwald prepping one of the Avocados From Mexico in its hair and makeup chair before the pair has their big Super Bowl ad moment. Ringwald places a tiara on the star avocado, giving it just the right touch of bling for the Super Sunday occasion.
Avocados From Mexico’s Super Bowl ad fare was directed by Frank Todaro of Moxie Pictures for agency Energy BBDO.
CreditsClient Avocados From Mexico Agency Energy BBDO Josh Gross, Pedro Perez, chief creative officers; Colin O’Toole, Hansel Quintela, associate creative directors; MaKailey Carson, art director; Tracy Silagi, copywriter; Shannon Smiley, group strategy director; Jemilly Castro, strategy director; John Pratt, head of integrated production; Jeff Davis, executive producer; Brittany Peskind, Lily McNamara, producers; Daniel Kuypers, executive director of music. Production Moxie Pictures Frank Todaro, director; Karol Zeno, exec producer; Laura Henif, line producer. Editorial Cartel Kevin Zimmerman, editor; Mark Sheridan, assistant editor. VFX Flare Chicago Jenny McDonald, sr. post producer; Samantha Vaupel, post producer; Hung Vinh, design lead; Viktoryia Kryvanos, designer; Mark Anderson, Flame lead; Jason Kerman, Flame assist. Color Nice Shoes Maria Carretero, colorist; Alex Frankland, color assistant; Serena Bove, producer; Tara Holmes, exec producer. Audio Flare Chicago Steven Aguilar, sound engineer; Jenny McDonald, sr. post producer; Samantha Vaupel, post producer. Music Andrew Oye, composer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More