Actress Molly Ringwald (Pretty in Pink) appears in this teaser for Avocados From Mexico’s Super Bowl commercial. It’s a harbinger of what’s to come as Ringwald will be in the actual Big Game ad as well.
Titled “Tiara,” the teaser :15 shows Ringwald prepping one of the Avocados From Mexico in its hair and makeup chair before the pair has their big Super Bowl ad moment. Ringwald places a tiara on the star avocado, giving it just the right touch of bling for the Super Sunday occasion.
Avocados From Mexico’s Super Bowl ad fare was directed by Frank Todaro of Moxie Pictures for agency Energy BBDO.
Credits
Client Avocados From Mexico Agency Energy BBDO Josh Gross, Pedro Perez, chief creative officers; Colin O’Toole, Hansel Quintela, associate creative directors; MaKailey Carson, art director; Tracy Silagi, copywriter; Shannon Smiley, group strategy director; Jemilly Castro, strategy director; John Pratt, head of integrated production; Jeff Davis, executive producer; Brittany Peskind, Lily McNamara, producers; Daniel Kuypers, executive director of music. Production Moxie Pictures Frank Todaro, director; Karol Zeno, exec producer; Laura Henif, line producer. Editorial Cartel Kevin Zimmerman, editor; Mark Sheridan, assistant editor. VFX Flare Chicago Jenny McDonald, sr. post producer; Samantha Vaupel, post producer; Hung Vinh, design lead; Viktoryia Kryvanos, designer; Mark Anderson, Flame lead; Jason Kerman, Flame assist. Color Nice Shoes Maria Carretero, colorist; Alex Frankland, color assistant; Serena Bove, producer; Tara Holmes, exec producer. Audio Flare Chicago Steven Aguilar, sound engineer; Jenny McDonald, sr. post producer; Samantha Vaupel, post producer. Music Andrew Oye, composer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
