A man and a boy–the latter asleep in his bedroom–seem destined to come together in this tale that unfolds in a most unsettling manner. The adult is making his way down a hall as we see the boy stir from his slumber. You can sense the youngster’s trepidation as he anticipates the man approaching the room. The door opens slightly–but no further despite the man’s efforts. The camera reveals that the boy has a finger pressed against the door, stopping the man from gaining entry. A super reads, “Unfortunately abused children don’t have super powers.”
Credits
Agency: Clemenger BBDO Emma Hills, creative director/copywriter; Cameron Hoelter, art director; Sevda Cemo, producer.
Production Company: Exit Films Mark Molloy, director (repped stateside by Furlined, Santa Monica); Wilf Sweetland, producer; Robert Humphreys, DP. Editorial: Tide, Sydney Rohan Zerna, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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