Music/sound house SOUTH provided a track to this tug-at-the-heartstrings Audi spot in which an elderly man's holiday gathering appears cancelled due to inclement weather and a resulting power outage. He takes the dishes and silverware off the dinner table, and opens up a can of soup to substitute for what was supposed to have been a sumptuous holiday meal at his home.
However, suddenly some light appears–literally–at the end of the tunnel. Audi headlights stream into the darkened home. The man's kids and grandkids managed to make it through the storm thanks to Audi technology and the family reunion/celebration is back on track.
Credits
ClientAudi Music/Sound: SOUTH, Los Angeles; Barking Owl, West Los Angeles; Rommel Molina, sound design; Audio Post: Barking Owl, West Los Angeles Rommel Molina, mixer; Agency: Venables Bell & Partners, San Francisco; Production: Smuggler, bicoastal; The Guard Brothers, directors
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
