Music/sound house SOUTH provided a track to this tug-at-the-heartstrings Audi spot in which an elderly man's holiday gathering appears cancelled due to inclement weather and a resulting power outage. He takes the dishes and silverware off the dinner table, and opens up a can of soup to substitute for what was supposed to have been a sumptuous holiday meal at his home.
However, suddenly some light appears–literally–at the end of the tunnel. Audi headlights stream into the darkened home. The man's kids and grandkids managed to make it through the storm thanks to Audi technology and the family reunion/celebration is back on track.
CreditsClient Audi Music/Sound: SOUTH, Los Angeles; Barking Owl, West Los Angeles; Rommel Molina, sound design; Audio Post: Barking Owl, West Los Angeles Rommel Molina, mixer; Agency: Venables Bell & Partners, San Francisco; Production: Smuggler, bicoastal; The Guard Brothers, directors
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More