Music/sound house SOUTH provided a track to this tug-at-the-heartstrings Audi spot in which an elderly man's holiday gathering appears cancelled due to inclement weather and a resulting power outage. He takes the dishes and silverware off the dinner table, and opens up a can of soup to substitute for what was supposed to have been a sumptuous holiday meal at his home.
However, suddenly some light appears–literally–at the end of the tunnel. Audi headlights stream into the darkened home. The man's kids and grandkids managed to make it through the storm thanks to Audi technology and the family reunion/celebration is back on track.
Credits
ClientAudi Music/Sound: SOUTH, Los Angeles; Barking Owl, West Los Angeles; Rommel Molina, sound design; Audio Post: Barking Owl, West Los Angeles Rommel Molina, mixer; Agency: Venables Bell & Partners, San Francisco; Production: Smuggler, bicoastal; The Guard Brothers, directors
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
