This digital video for Audi teases the May 6 release of the feature film Captain America: Civil War. The storyline centers on a normal everyday family on a seemingly ordinary drive when suddenly they all are immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther and a fleet of 2017 Audi SQ7 police cars. The family emerges from the adrenaline-fueled chase unscathed, with the help of their own powerful Audi SQ7.
Directing this teaming up of Audi and Marvel Entertainment for ad agency Anomaly were Anthony and Joe Russo (directors of Captain America: Civil War) and Anthony Leonardi via production company Bullitt.
Credits
Client Audi Benny Lawrence, manager, media/brand integration Agency Anomaly Production Bullitt Joe Russo, Anthony Russo, Anthony Leonardi, directors; Trent Opaloch, DP; Todd Makurath, Luke Ricci, exec producers; Ari Costa, associate producer; Diane Castup, line producer; Casey O’Neil, stunt coordinator. Editorial Final Cut Crispin Struthers, editor; Sarah Roebuk, exec producer; Jen Sienkwicz, post producer. Postproduction Company 3 Stefan Sonnenfeld, colorist. VFX Framestore Raul Ortega, VFX artist; Karen Czukerberg, VFX producer. Audio Post audioEngine Tom Goldblatt, mixer
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
