This digital video for Audi teases the May 6 release of the feature film Captain America: Civil War. The storyline centers on a normal everyday family on a seemingly ordinary drive when suddenly they all are immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther and a fleet of 2017 Audi SQ7 police cars. The family emerges from the adrenaline-fueled chase unscathed, with the help of their own powerful Audi SQ7.
Directing this teaming up of Audi and Marvel Entertainment for ad agency Anomaly were Anthony and Joe Russo (directors of Captain America: Civil War) and Anthony Leonardi via production company Bullitt.
Credits
Client Audi Benny Lawrence, manager, media/brand integration Agency Anomaly Production Bullitt Joe Russo, Anthony Russo, Anthony Leonardi, directors; Trent Opaloch, DP; Todd Makurath, Luke Ricci, exec producers; Ari Costa, associate producer; Diane Castup, line producer; Casey O’Neil, stunt coordinator. Editorial Final Cut Crispin Struthers, editor; Sarah Roebuk, exec producer; Jen Sienkwicz, post producer. Postproduction Company 3 Stefan Sonnenfeld, colorist. VFX Framestore Raul Ortega, VFX artist; Karen Czukerberg, VFX producer. Audio Post audioEngine Tom Goldblatt, mixer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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