This digital video for Audi teases the May 6 release of the feature film Captain America: Civil War. The storyline centers on a normal everyday family on a seemingly ordinary drive when suddenly they all are immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther and a fleet of 2017 Audi SQ7 police cars. The family emerges from the adrenaline-fueled chase unscathed, with the help of their own powerful Audi SQ7.
Directing this teaming up of Audi and Marvel Entertainment for ad agency Anomaly were Anthony and Joe Russo (directors of Captain America: Civil War) and Anthony Leonardi via production company Bullitt.
Credits
Client Audi Benny Lawrence, manager, media/brand integration Agency Anomaly Production Bullitt Joe Russo, Anthony Russo, Anthony Leonardi, directors; Trent Opaloch, DP; Todd Makurath, Luke Ricci, exec producers; Ari Costa, associate producer; Diane Castup, line producer; Casey O’Neil, stunt coordinator. Editorial Final Cut Crispin Struthers, editor; Sarah Roebuk, exec producer; Jen Sienkwicz, post producer. Postproduction Company 3 Stefan Sonnenfeld, colorist. VFX Framestore Raul Ortega, VFX artist; Karen Czukerberg, VFX producer. Audio Post audioEngine Tom Goldblatt, mixer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
