This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station–but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views–while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
Credits
Client Audible Agency Fold7, London Dave Billing, executive creative director; Lucy Aston, writer/creative director; Dan Burkitt, Philippa Baines, creatives; Emily Hendrey, sr. producer; Yelena Gaufman, chief strategy officer; Ben Gibbons, sr. designer; Alex Gill, design director; Maggie Roberts, head of creative services. Production Company Partizan Antoine Bardou-Jacquet, director; Jenny Beckett, managing director & exec producer; Ella More O’Farrall, head of producer; Dave Stewart, producer; Charlie Scannell, production manager; Christophe Beaucarne, DP; Alexandre Vivet, production designer; Thor Taweepasas, art director (Thailand). Production Services Company TA PROD Christophe Guyot, service company exec producer; Air Charoenrat, service company producer. Editorial Manuel Coutant, editor. Postproduction Electric Theatre Collective Ed Shires, head of CG, VFX supervisor; Iain Murray, head of 2D, VFX supervisor; Luke Morrison, colorist; Antonia Vlasto, exec producer; Luke Rzewnicki, sr. producer. Audio 750mph Sam Ashwell, engineer. Music Twenty Below Music
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
