This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station–but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views–while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
Credits
Client Audible Agency Fold7, London Dave Billing, executive creative director; Lucy Aston, writer/creative director; Dan Burkitt, Philippa Baines, creatives; Emily Hendrey, sr. producer; Yelena Gaufman, chief strategy officer; Ben Gibbons, sr. designer; Alex Gill, design director; Maggie Roberts, head of creative services. Production Company Partizan Antoine Bardou-Jacquet, director; Jenny Beckett, managing director & exec producer; Ella More O’Farrall, head of producer; Dave Stewart, producer; Charlie Scannell, production manager; Christophe Beaucarne, DP; Alexandre Vivet, production designer; Thor Taweepasas, art director (Thailand). Production Services Company TA PROD Christophe Guyot, service company exec producer; Air Charoenrat, service company producer. Editorial Manuel Coutant, editor. Postproduction Electric Theatre Collective Ed Shires, head of CG, VFX supervisor; Iain Murray, head of 2D, VFX supervisor; Luke Morrison, colorist; Antonia Vlasto, exec producer; Luke Rzewnicki, sr. producer. Audio 750mph Sam Ashwell, engineer. Music Twenty Below Music
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
