Audi of America has released the full 60-second version of its Big Game spot on the brand’s YouTube channel. Featuring the all-new Audi A3, the spot, called “Doberhuahua,” is a comical take on how when people compromise, things go terribly wrong. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break. San Francisco-based Venables Bell & Partners created the spot.
Directed by Noam Murro of Biscuit Filmworks, “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on which breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised.
Doberhuahua” also features a comical cameo by musician Sarah McLachlan. The singer-songwriter is featured in a humorous take on her famous animal rights PSA, this time, singing for the troubled Doberhuahua. McLachlan also starred in a teaser for the brand’s game day spot last week.
Credits
Client Audi of America Agency Venables Bell & Partners, San Francisco. Paul Venables, Will McGinness, executive creative directors; Tyler Hampton, Erich Pfeifer, creative directors; Byron Del Rosario, art director; Meredith Karr, copywriter; Craig Allen, director of integrated production; Joyce Chen, producer. Production Biscuit Filmworks. Noam Murro, director; Toby Irwin, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, producer. Editorial Final Cut Rick Russell, editor; Suzy Ramierez, producer; Chris Amos, assistant editor. Sound Design Brian Emrich at Trinitite Studios Music Elias Arts Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, executive producer; Katie Overcash, producer. Audio Lime Studios. Loren Silber, mixer. Post The Mill Adam Scott, colorist; Natalie Westerfield, telecine producer; LaRue Andersen, executive telecine producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, producer; Antonio Hardy, coordinator; James Allen, 2D lead; Gawain Liddiard, 3D lead; Jacob Bergman (Animation) Tom Raynor ( Lighting & Rendering) Martin Rivera(Tracking), additional 3D lead artists; Nick Tayler, Becky Porter, Jason Bergman, Ben Smith, Chris Howard, Brad Scott, 2D artists; Steve Beck, Carl Harders, George Lui, Ashraf Ghoniem, Blake Guest, Blake Sullivan, Bradley McLaughlin, Bridget Warrington, Cassi Clayton, Chris Goodrich, Danny Yoon, Hartwell Durfor, James Ma, Jason Janksy, Jesse Flores, Juan Zavala, Katie Yancey, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Robert Chapman, Tom Graham, Sergio Xisto, Margaux Huneau, 3D artists; Thom Price, Itai Mueller, matte painting; Greg Park, After Effects; Jeff Langlios, Ashley Forbito, After dept.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
