Audi of America has released the full 60-second version of its Big Game spot on the brand’s YouTube channel. Featuring the all-new Audi A3, the spot, called “Doberhuahua,” is a comical take on how when people compromise, things go terribly wrong. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break. San Francisco-based Venables Bell & Partners created the spot.
Directed by Noam Murro of Biscuit Filmworks, “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on which breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised.
Doberhuahua” also features a comical cameo by musician Sarah McLachlan. The singer-songwriter is featured in a humorous take on her famous animal rights PSA, this time, singing for the troubled Doberhuahua. McLachlan also starred in a teaser for the brand’s game day spot last week.
Credits
Client Audi of America Agency Venables Bell & Partners, San Francisco. Paul Venables, Will McGinness, executive creative directors; Tyler Hampton, Erich Pfeifer, creative directors; Byron Del Rosario, art director; Meredith Karr, copywriter; Craig Allen, director of integrated production; Joyce Chen, producer. Production Biscuit Filmworks. Noam Murro, director; Toby Irwin, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, producer. Editorial Final Cut Rick Russell, editor; Suzy Ramierez, producer; Chris Amos, assistant editor. Sound Design Brian Emrich at Trinitite Studios Music Elias Arts Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, executive producer; Katie Overcash, producer. Audio Lime Studios. Loren Silber, mixer. Post The Mill Adam Scott, colorist; Natalie Westerfield, telecine producer; LaRue Andersen, executive telecine producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, producer; Antonio Hardy, coordinator; James Allen, 2D lead; Gawain Liddiard, 3D lead; Jacob Bergman (Animation) Tom Raynor ( Lighting & Rendering) Martin Rivera(Tracking), additional 3D lead artists; Nick Tayler, Becky Porter, Jason Bergman, Ben Smith, Chris Howard, Brad Scott, 2D artists; Steve Beck, Carl Harders, George Lui, Ashraf Ghoniem, Blake Guest, Blake Sullivan, Bradley McLaughlin, Bridget Warrington, Cassi Clayton, Chris Goodrich, Danny Yoon, Hartwell Durfor, James Ma, Jason Janksy, Jesse Flores, Juan Zavala, Katie Yancey, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Robert Chapman, Tom Graham, Sergio Xisto, Margaux Huneau, 3D artists; Thom Price, Itai Mueller, matte painting; Greg Park, After Effects; Jeff Langlios, Ashley Forbito, After dept.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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