Audi of America has released the full 60-second version of its Big Game spot on the brand’s YouTube channel. Featuring the all-new Audi A3, the spot, called “Doberhuahua,” is a comical take on how when people compromise, things go terribly wrong. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break. San Francisco-based Venables Bell & Partners created the spot.
Directed by Noam Murro of Biscuit Filmworks, “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on which breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised.
Doberhuahua” also features a comical cameo by musician Sarah McLachlan. The singer-songwriter is featured in a humorous take on her famous animal rights PSA, this time, singing for the troubled Doberhuahua. McLachlan also starred in a teaser for the brand’s game day spot last week.
Credits
Client Audi of America Agency Venables Bell & Partners, San Francisco. Paul Venables, Will McGinness, executive creative directors; Tyler Hampton, Erich Pfeifer, creative directors; Byron Del Rosario, art director; Meredith Karr, copywriter; Craig Allen, director of integrated production; Joyce Chen, producer. Production Biscuit Filmworks. Noam Murro, director; Toby Irwin, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, producer. Editorial Final Cut Rick Russell, editor; Suzy Ramierez, producer; Chris Amos, assistant editor. Sound Design Brian Emrich at Trinitite Studios Music Elias Arts Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, executive producer; Katie Overcash, producer. Audio Lime Studios. Loren Silber, mixer. Post The Mill Adam Scott, colorist; Natalie Westerfield, telecine producer; LaRue Andersen, executive telecine producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, producer; Antonio Hardy, coordinator; James Allen, 2D lead; Gawain Liddiard, 3D lead; Jacob Bergman (Animation) Tom Raynor ( Lighting & Rendering) Martin Rivera(Tracking), additional 3D lead artists; Nick Tayler, Becky Porter, Jason Bergman, Ben Smith, Chris Howard, Brad Scott, 2D artists; Steve Beck, Carl Harders, George Lui, Ashraf Ghoniem, Blake Guest, Blake Sullivan, Bradley McLaughlin, Bridget Warrington, Cassi Clayton, Chris Goodrich, Danny Yoon, Hartwell Durfor, James Ma, Jason Janksy, Jesse Flores, Juan Zavala, Katie Yancey, Martin Rivera, Matt Bohnert, Matt Neapolitan, Miguel Guerrero, Mike Di Nocco, Nick Lines, Robert Chapman, Tom Graham, Sergio Xisto, Margaux Huneau, 3D artists; Thom Price, Itai Mueller, matte painting; Greg Park, After Effects; Jeff Langlios, Ashley Forbito, After dept.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
