Passion Pictures and 1st Avenue Machine teamed on this literally “out of the box” spot for the Audi Q5 and BBH London.
Credits
Agency: Bartle Bogle Hegarty, London Nick Kidney, Kevin Stark, creative directors; Maja Fernqvist, Joakim Saul, creatives; Olly Chapman, producer. Production Company: Passion Pictures, London Russell Brooke, co-director; Michael Adamo, exec producer. Animation: Passion Pictures, London Russell Brooke, 2D designer/2D animation; Tim Sanpher, 2D design/2D animation; Neil Riley, VFX supervisor, compositor; Chris Welsby, Wesley Coman, animators; Julian Hodgson, TD; Jason Nicholas, head of CG; Niamh Lines, Luke Carpenter, compositors; Harry Bardak, lead lighter; Stu Hall, Tommy Andersson, Quetin Vien, Claire Michaud, Guillaume Casuto, lighting & rendering; Iam Brown, Craig Maden, Dan Moore, modeling; Chris Dawson, rigger.
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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