Filip Tellander of B-Reel directed this :40, shot in the rugged terrain and extreme climate of Iceland, which showcases the Audi A6 bio-turbo diesel’s ability to make numerous decisions in the blink of an eye. The film captures the A6’s cutting-edge technologies, dramatized by a finger-clicking soundtrack.
Credits
Client: Audi A6; Production Company: BBH London. Gary Arnold, Neil Ritchie, creative team; Nick Kidney, Kevin Stark, creative directors; Matthew Towell, producer; Melissa Moffit, team manager; Simon Coles, team director; Neil Godber, strategy director; Production Company: B-Reel Filip Tellander, director; Philippa Allen, exec producer; Ben Mann, producer; Fredrik Bäckar, DP; Postproduction: THE MILL, London; Audio: Factory Studios, London; Editorial: Final Cut James Rosen, editor.
Video Tags:FPO
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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