Director Jason Smith of Bob Industries teamed with VFX house Method on this spot which features a living room that evolves over the years in seemingly one continuous shot for client Audi out of Venables, Bell & Partners, San Francisco. (Smith has since joined HSI.)
Credits
Agency: Venables, Bell & Partners Production Company: Bob Industries Jason Smith, director Visual Effects: Method Jake Montgomery, lead 2D VFX artist/VFX shoot supervisor; Andy Boyd, lead 3D VFX artist; Andy Mower, Billy Higgens, Brian Petras, Casrsten Dietz, Noah Cadis, Ryan Raith, Trent Shumway, 2D VFX artists; Chris Smallfield, Felix Urquisz, Floyd Raymer, Jack Zaloga, Sean Duman, 3D VFX artists; Bill Schaeffer, Edgar Diaz, Lyndal Heathwood, junior 2D VFX artists; Alexander Lee, Jonathan Vaughn, Rachael Campbell, Todd Herman, junior 3D VFX artists; Lisa Houck, exec producer; Leighton Greer, head of production; Erin Hicke, producer. Music: Elias Arts Nate Morgan, composer; Dave Gold, creative director; Ann Haugen, executive producer; Kate Sherman, producer. Audio: Play John Bolen, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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