Numerous video screens–on which appear varied programs– tumble in domino fashion to reflect the myriad HD channels available via AT&T.
Credits
Agency: GSD&M, Austin, Texas Bryan Edwards, creative director/art director; Victor Camozzi, creative director/copywriter; Andrea Minze, copywriter; Rob McKinney, art director; Khrisana Edwards, executive producer; Natalie Freedman, producer; Amy Hurt, associate producer. Production Company: Charlex, Inc. Alex Weil, director/executive creative director; Keith McCabe, CGI director; Anthony Tabtong, animation director; James Fisher, lighting director; Stephen K. Mann, lead character TD; Alex Cheparev, lead modeler; Adam Burke, senior animator; Sam Crees, John Wilson, animators; Jeff Chavez, senior lighting TD; Gong Myung Lee, Cody Chen, Cesar Kuriyama, Will Atkin, John Cook, lighting TDs; Andre Stuppert, character TD; Hunkit Ma, modeling TD; Marc Goldfine, senior Flame artist; Winnie Tom, designer; Adam Isidore, executive producer; Steve Chairello, senior producer; Chris Volckmann, Nicole Martin, producers; Alex Jarman, assistant producer. Editorial: Charlex, Inc. Kevin Matuszewski, senior edito
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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