In this spot, a wild bus ride starts out as a suspense thriller and turns into a movie musical, underscoring the wide swath of entertainment that AT&T provides.
Directed by Daniel Wolfe via Somesuch and Anonymous Content for BBDO, this piece featured the VFX work of KEVIN, with music and sound design from Barking Owl.
Client AT&T Visual Effects/Animation KEVIN, Venice, Calif. Sue Troyan, sr. EP/partner; Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Jami Schakel, VFX producer; Andrew Cowderoy, VFX coordinator; Anthony Petitti, Marisa Chin, Robert Murdock, Steve Gibbons, Theodore Maniatis , Roger Kupelian, 2D; Andy Byrne, Carl Harders, Delano Athias, Greg Mawicke, Jarrod Avalos, Kris Kelly , Matt Longwell, CG. (Toolbox: Flame, Maya, Houdini) Music/Sound Barking Owl, West Los Angeles Atticus Ross, Jacob Plasse, composers; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union, NY Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers. Agency: BBDO Production: Somesuch, London; Anonymous Content, bicoastal; Daniel Wolfe, director
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
