In this spot, a wild bus ride starts out as a suspense thriller and turns into a movie musical, underscoring the wide swath of entertainment that AT&T provides.
Directed by Daniel Wolfe via Somesuch and Anonymous Content for BBDO, this piece featured the VFX work of KEVIN, with music and sound design from Barking Owl.
Client AT&T Visual Effects/Animation KEVIN, Venice, Calif. Sue Troyan, sr. EP/partner; Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Jami Schakel, VFX producer; Andrew Cowderoy, VFX coordinator; Anthony Petitti, Marisa Chin, Robert Murdock, Steve Gibbons, Theodore Maniatis , Roger Kupelian, 2D; Andy Byrne, Carl Harders, Delano Athias, Greg Mawicke, Jarrod Avalos, Kris Kelly , Matt Longwell, CG. (Toolbox: Flame, Maya, Houdini) Music/Sound Barking Owl, West Los Angeles Atticus Ross, Jacob Plasse, composers; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union, NY Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers. Agency: BBDO Production: Somesuch, London; Anonymous Content, bicoastal; Daniel Wolfe, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
