This promotional film for the Arlington Convention & Visitors Bureau underscores the fun and much needed escape from the monotony that Arlington, Texas can offer to tourists
ATK PLN served as production and VFX/animation house on the piece, which is titled Arli & The World of Wonderful.
CreditsClient Arlington Convention & Visitors Bureau Agency Peter A. Mayer, New Orleans Desmond LaVelle, executive creative director; Jason Otis, Richard Landry, creative directors; Ian Rousey, Rebecca Hollis, art directors; Alexis Vicknair, broadcast producer; Michelle Edelman, chief strategy officer; Eric Camardelle, brand strategist. Production/VFX/Animation ATK PLN, Dallas Barrett Lewis, director; Marvin Robinson, EP; Justin Skerpan, producer; Barrett Lewis, creative director; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Ruby Wang, Mark Whiting, concept artists; Vivien Bates, chalk illustration; Fred Gardner, Edwardian Taylor, design; Ramahan Faulk, Drew Daleo, modeling; Daniel Ries, modeling & surfacing; Josselin Gailly, Tmothe Claeys, surfacing; Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero, rigging; Monika Salter, Rawan Alhosani, CFX artists; Jason Taylor, Dorian Soto, Don Dixon, animation; Gabriel Martin, Chad Moseley, FX; Maria Poza, cloth simulation; Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger, light/compositing; Chad Moseley, motion design; Mike Roy, Laychin Lee, Flame artist. (Toolbox: Maya, Arnold) Music Barrett Lewis, musical score; Frank Pittenger, audio engineer. Editorial Chris Collins, editor; Steven Happel, edit assist
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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