This promotional film for the Arlington Convention & Visitors Bureau underscores the fun and much needed escape from the monotony that Arlington, Texas can offer to tourists
ATK PLN served as production and VFX/animation house on the piece, which is titled Arli & The World of Wonderful.
Client Arlington Convention & Visitors Bureau Agency Peter A. Mayer, New Orleans Desmond LaVelle, executive creative director; Jason Otis, Richard Landry, creative directors; Ian Rousey, Rebecca Hollis, art directors; Alexis Vicknair, broadcast producer; Michelle Edelman, chief strategy officer; Eric Camardelle, brand strategist. Production/VFX/Animation ATK PLN, Dallas Barrett Lewis, director; Marvin Robinson, EP; Justin Skerpan, producer; Barrett Lewis, creative director; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Ruby Wang, Mark Whiting, concept artists; Vivien Bates, chalk illustration; Fred Gardner, Edwardian Taylor, design; Ramahan Faulk, Drew Daleo, modeling; Daniel Ries, modeling & surfacing; Josselin Gailly, Tmothe Claeys, surfacing; Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero, rigging; Monika Salter, Rawan Alhosani, CFX artists; Jason Taylor, Dorian Soto, Don Dixon, animation; Gabriel Martin, Chad Moseley, FX; Maria Poza, cloth simulation; Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger, light/compositing; Chad Moseley, motion design; Mike Roy, Laychin Lee, Flame artist. (Toolbox: Maya, Arnold) Music Barrett Lewis, musical score; Frank Pittenger, audio engineer. Editorial Chris Collins, editor; Steven Happel, edit assist
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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