This promotional film for the Arlington Convention & Visitors Bureau underscores the fun and much needed escape from the monotony that Arlington, Texas can offer to tourists
ATK PLN served as production and VFX/animation house on the piece, which is titled Arli & The World of Wonderful.
Client Arlington Convention & Visitors Bureau Agency Peter A. Mayer, New Orleans Desmond LaVelle, executive creative director; Jason Otis, Richard Landry, creative directors; Ian Rousey, Rebecca Hollis, art directors; Alexis Vicknair, broadcast producer; Michelle Edelman, chief strategy officer; Eric Camardelle, brand strategist. Production/VFX/Animation ATK PLN, Dallas Barrett Lewis, director; Marvin Robinson, EP; Justin Skerpan, producer; Barrett Lewis, creative director; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Ruby Wang, Mark Whiting, concept artists; Vivien Bates, chalk illustration; Fred Gardner, Edwardian Taylor, design; Ramahan Faulk, Drew Daleo, modeling; Daniel Ries, modeling & surfacing; Josselin Gailly, Tmothe Claeys, surfacing; Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero, rigging; Monika Salter, Rawan Alhosani, CFX artists; Jason Taylor, Dorian Soto, Don Dixon, animation; Gabriel Martin, Chad Moseley, FX; Maria Poza, cloth simulation; Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger, light/compositing; Chad Moseley, motion design; Mike Roy, Laychin Lee, Flame artist. (Toolbox: Maya, Arnold) Music Barrett Lewis, musical score; Frank Pittenger, audio engineer. Editorial Chris Collins, editor; Steven Happel, edit assist
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
