Dallas-based ATK PLN turned out this “Paramount Animation Logo” to reflect the creative spirit and artistic aesthetic of animation fare turned out by the iconic studio.
Credits
Client Paramount Animation Agency ATK PLN, Dallas Production/Visual Effects/Animation ATK PLN, Dallas Patton Tunstall, creative director/CG supervisor; Justin Skerpan, producer; Shannon Thomas, lighting lead; Chad Moseley, cloth & hair; Daniel Ries, surfacing; Jackson Armstrong, end logo animation & FX; Jose Sebastian Gomez, executive creative director; David Bates, managing director (Toolbox: Houdini, Octane, customized technical pipeline)
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More