In this spot titled “Out of Town,” a professional astronaut preparing for launch is faced with giving up on her dream home to pursue her dream of space exploration until she discovers the solution is much easier than she imagined–namely digital real estate company Opendoor which empowers people to operate on their own timelines.
“Out of Town” as well as another spot in the campaign were directed by Fiona McGee of Arts and Sciences for agency Venables, Bell + Partners
CreditsClient Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, group creative director, copywriter; Matt Miller, group creative director, art director; Hilary Coates, head of integrated production; Ben Evangelista, Lexi Alaga, producers; Jasmine Clark, head of strategy; Neil Slotterback, strategy director; Madeline Fox, Taproom studio producer. Production Company Arts and Sciences Fiona McGee, director; Mal Ward, managing director; Christina Skotland, exec producer; Milena Milicevic, head of production; Eric Sedorovitz, line producer; Ross Giardina, DP; Bailey Reeves, production supervisor. Editorial Cut + Run Pete Koob, editor; Michelle Eskin, managing director; Brian Stanley, exec producer; Kristen Jenkins, head of production; Stefan Manz, Chance St. George, assistant editors. VFX Blacksmith John Shirley, Hannah Wilk, VFX shoot supervisors; Robert Bruce, lead compositor; Mikey Pehanick, color; Sam Howells, Matt Gehl, color assists; Ashley Goodwin producer; Perry Tate, head of production. Music & Sound Design Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, s. producer; Chris Nungary, sound designer; Walker, original music. Mix & Sound Design Joaby Deal, Matthew Wood, engineers; Michael Swarce, exec producer
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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