In this spot titled “Out of Town,” a professional astronaut preparing for launch is faced with giving up on her dream home to pursue her dream of space exploration until she discovers the solution is much easier than she imagined–namely digital real estate company Opendoor which empowers people to operate on their own timelines.
“Out of Town” as well as another spot in the campaign were directed by Fiona McGee of Arts and Sciences for agency Venables, Bell + Partners
CreditsClient Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, group creative director, copywriter; Matt Miller, group creative director, art director; Hilary Coates, head of integrated production; Ben Evangelista, Lexi Alaga, producers; Jasmine Clark, head of strategy; Neil Slotterback, strategy director; Madeline Fox, Taproom studio producer. Production Company Arts and Sciences Fiona McGee, director; Mal Ward, managing director; Christina Skotland, exec producer; Milena Milicevic, head of production; Eric Sedorovitz, line producer; Ross Giardina, DP; Bailey Reeves, production supervisor. Editorial Cut + Run Pete Koob, editor; Michelle Eskin, managing director; Brian Stanley, exec producer; Kristen Jenkins, head of production; Stefan Manz, Chance St. George, assistant editors. VFX Blacksmith John Shirley, Hannah Wilk, VFX shoot supervisors; Robert Bruce, lead compositor; Mikey Pehanick, color; Sam Howells, Matt Gehl, color assists; Ashley Goodwin producer; Perry Tate, head of production. Music & Sound Design Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, s. producer; Chris Nungary, sound designer; Walker, original music. Mix & Sound Design Joaby Deal, Matthew Wood, engineers; Michael Swarce, exec producer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More