In this spot titled “Out of Town,” a professional astronaut preparing for launch is faced with giving up on her dream home to pursue her dream of space exploration until she discovers the solution is much easier than she imagined–namely digital real estate company Opendoor which empowers people to operate on their own timelines.
“Out of Town” as well as another spot in the campaign were directed by Fiona McGee of Arts and Sciences for agency Venables, Bell + Partners
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, group creative director, copywriter; Matt Miller, group creative director, art director; Hilary Coates, head of integrated production; Ben Evangelista, Lexi Alaga, producers; Jasmine Clark, head of strategy; Neil Slotterback, strategy director; Madeline Fox, Taproom studio producer. Production Company Arts and Sciences Fiona McGee, director; Mal Ward, managing director; Christina Skotland, exec producer; Milena Milicevic, head of production; Eric Sedorovitz, line producer; Ross Giardina, DP; Bailey Reeves, production supervisor. Editorial Cut + Run Pete Koob, editor; Michelle Eskin, managing director; Brian Stanley, exec producer; Kristen Jenkins, head of production; Stefan Manz, Chance St. George, assistant editors. VFX Blacksmith John Shirley, Hannah Wilk, VFX shoot supervisors; Robert Bruce, lead compositor; Mikey Pehanick, color; Sam Howells, Matt Gehl, color assists; Ashley Goodwin producer; Perry Tate, head of production. Music & Sound Design Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, s. producer; Chris Nungary, sound designer; Walker, original music. Mix & Sound Design Joaby Deal, Matthew Wood, engineers; Michael Swarce, exec producer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
