Alex Ogus of TWC Films directed this spot which shows thousands of ping pong balls levitated in the air to form a giant 33 by Asics shoe, underscoring that its not only lighter than air but also a work of art. The visual payoff was attained entirely in-camera. Creative came from The Vitro Agency.
Credits
Production Company: TWC (Thomas Winter Cooke) Alex Ogus, director; Mark Thomas, executive producer/managing director; Mel Gragido, executive producer; Denny Kennedy, producer; Helge Gerull, DP; Terry Huynh, editor; Jamie Vickers, production designer.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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