The relentless runner's pursuit of challenge and adventure is embodied in bold, ambitious fashion in this spot directed by Chris Sargent of Somesuch & Co., with visual effects from MPC London. Runners are seen in motion across all kinds of rugged terrain to answer a call from the wild.
Visual Effects/Animation: MPC London Hannah Ruddleston, Gwenn Hardouin, VFX producers; Franck Lambertz, VFX supervsor; Tom Carrick, 3D supervisor; Tom Van Dop, Giles Hicks, Emeric Larochette, Ingo Putze, Gian-Luigi Granieri, Kasper Larsson, Luca Maccarelli, VFX team; James Tillett, colorist. (Toolbox: Maya, Miarmy, Hiero, Nuke, Photoshop) Agency: 180 Amsterdam Production: Somesuch & Co., London
Chris Sargent, director
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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