Directed by Alon Seifert and produced by The-Artery, this web film entitled “Don’t Go With The Flow” follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from freelance service online marketplace Fiverr.
By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new chief marketing officer–even if things didn’t quite go as planned.
Client Fiverr Tal Moravkin, creative manager; Nimrod Maiman, creative team lead; Ido Sapir, motion graphic designer. Production Company The-Artery Alon Seifert, director-writer; Vico Sharabani, chief creative officer; Keren Chika Gdalyhau, producer; Deborah Sulivan, exec producer. Edit/Animation/Post The-Artery Michael McCarthy, producer; Mark Grassia, editor; Dan Tomer, Flame artist; Yuval Levy, CG supervisor; Lucas Savarese, Ohad Bracha, animation; Victoria Carolina, CG lighting; Steve Picano, color grading; Asaf Bitton, sound designer; Daniel Lear, voiceover.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
