Directed by Alon Seifert and produced by The-Artery, this web film entitled “Don’t Go With The Flow” follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from freelance service online marketplace Fiverr.
By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new chief marketing officer–even if things didn’t quite go as planned.
Client Fiverr Tal Moravkin, creative manager; Nimrod Maiman, creative team lead; Ido Sapir, motion graphic designer. Production Company The-Artery Alon Seifert, director-writer; Vico Sharabani, chief creative officer; Keren Chika Gdalyhau, producer; Deborah Sulivan, exec producer. Edit/Animation/Post The-Artery Michael McCarthy, producer; Mark Grassia, editor; Dan Tomer, Flame artist; Yuval Levy, CG supervisor; Lucas Savarese, Ohad Bracha, animation; Victoria Carolina, CG lighting; Steve Picano, color grading; Asaf Bitton, sound designer; Daniel Lear, voiceover.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
