Production house m ss ng p eces conceived this pop up restaurant idea with Google, designed all branding components, and produced every aspect of the experience, telling the vibrant story of an experiential event in the #EveryoneSpeaksFood film. The experience entails bringing food from different global cultures to Small World (Google Translates’ free pop up restaurant in NY), for a single meal, illustrating that food is a universal language.
The experience brings dishes and more importantly people from different cultures together, forming a community united by food.
The project was headed by PARTY executive creative director Masa Kawamura, who had recently joined the m ss ng p eces roster. Executive producer Kate Oppenheim explained the impetus for the campaign, “Everyone Speaks Food is an idea that celebrates the connections that we build over a meal and the richness of food cultures around in the world. We were inspired by the way that Google Translate creates functional and personal connects between people everywhere.”
Credits
Client Google Michael Tabtabai, head of Google brand creative; Cameron Luby, head of cultural activations; Ben Quesnel, marketing manager, Google Brand; Jesse Friedman, marketing manager, Google Translate; Michelle Rosen Sapir, head of brand and reputation, events & experiences. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Ari Kuschnir, Brian Latt, exec producers/partners; PARTY: Masashi Kamamura, executive creative director; PARTY Jamie Carreiro, creative director; Dave Saltzman, head of production, partner; Brian Mitchell, project management director; David Trumpf, Kari Anderson, art directors; Sara’o Berry, Kathryn Berk, project management supervisors; Jonathan Figueroa, Zacchary Kislevitz, production management coordiators; Gideon Jacobs, Cassie Marketos, copywriters; Jordan Bruner, Costa Damaskos, Stephane Rodriguez, designers; Mike Prall, campaign video line producer; Jason Reif, campaign video production manager.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
