Production house m ss ng p eces conceived this pop up restaurant idea with Google, designed all branding components, and produced every aspect of the experience, telling the vibrant story of an experiential event in the #EveryoneSpeaksFood film. The experience entails bringing food from different global cultures to Small World (Google Translates’ free pop up restaurant in NY), for a single meal, illustrating that food is a universal language.
The experience brings dishes and more importantly people from different cultures together, forming a community united by food.
The project was headed by PARTY executive creative director Masa Kawamura, who had recently joined the m ss ng p eces roster. Executive producer Kate Oppenheim explained the impetus for the campaign, “Everyone Speaks Food is an idea that celebrates the connections that we build over a meal and the richness of food cultures around in the world. We were inspired by the way that Google Translate creates functional and personal connects between people everywhere.”
Credits
Client Google Michael Tabtabai, head of Google brand creative; Cameron Luby, head of cultural activations; Ben Quesnel, marketing manager, Google Brand; Jesse Friedman, marketing manager, Google Translate; Michelle Rosen Sapir, head of brand and reputation, events & experiences. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Ari Kuschnir, Brian Latt, exec producers/partners; PARTY: Masashi Kamamura, executive creative director; PARTY Jamie Carreiro, creative director; Dave Saltzman, head of production, partner; Brian Mitchell, project management director; David Trumpf, Kari Anderson, art directors; Sara’o Berry, Kathryn Berk, project management supervisors; Jonathan Figueroa, Zacchary Kislevitz, production management coordiators; Gideon Jacobs, Cassie Marketos, copywriters; Jordan Bruner, Costa Damaskos, Stephane Rodriguez, designers; Mike Prall, campaign video line producer; Jason Reif, campaign video production manager.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
