The camera focuses first on a wall with a crooked picture of the moon and then on a young woman, laying in bed, instructing someone “A little to the left.”, and so on. Exasperated, after much instruction she moans “Oh, that is so not right!” as her husband, frustrated comes up, from being under the covers. The commercial poses the question “Obsessive?” The replies “Welcome to the club. Art directors club of New York.”
Credits
Agency: Saatchi & Saatchi Peter Cohen, creative director/writer/art director/executive producer Production Company: StreetSmart Productions, New York Peter Cohen, director; Fortunato Procopio, DP Editorial: MacKenzie Cutler Erik Laroi, editor Postproduction: Nice Shoes Lez Rudge, colorist Audio: MacKenzie Cutler Marc Healy, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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