Phillips-Van Heusen’s Arrow Apparel brand’s “Save Ellis Island” campaign features videos of a number of celebrities, including former NFL quarterback Joe Montana, who reflect the importance of Ellis Island in the immigrant experience, in order to raise money for a renovation project. The documentary-style video of Montana was shot on 35mm in association with a TV spot that was included in the campaign.
Credits
Client: Phillips-Van Heusen Mike Kelly, creative director; Joan Walsh, producer Production Company: HomeNYC Ben Orisich, director; Joe Arcidiacono, dp; Martin Malanoski, executive producer; Zdenka Glavan, producer Editorial: HomeNYC Gary Hernandez, editor Postproduction: HomeNYC Martin Malanoski, executive producer Music: Yessian New York Dan Zank, composer; Marlene Bartos, producer; Jeff Dittenger, sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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