Kenny Herzog of O Positive directed this comedy spot for Huntington Bank in which Stuart, an employee with a competitor bank, dons an offbeat costume (looking like a toddler who’s perched atop his Dad’s shoulders) to hide from customers who want his financial advice. Stuart has an aversion to customer service–if he’s the one having to provide the service. He instead wants customers to use the apps his bank has made.
A Huntington Bank representative runs into Stuart and says, “Money can be complicated, but at Huntington, we love answering questions.”
Ultimately Stuart’s fake identity does not help him, though, in this particular instance. A customer recognizes and confronts Stuart who then makes a break for it.
This spot titled “Toddler” is part of a multi-pronged Huntington Bank “In Hiding” campaign created by agency Arnold Worldwide.
