Kenny Herzog of O Positive directed this comedy spot for Huntington Bank in which Stuart, an employee with a competitor bank, dons an offbeat costume (looking like a toddler who’s perched atop his Dad’s shoulders) to hide from customers who want his financial advice. Stuart has an aversion to customer service–if he’s the one having to provide the service. He instead wants customers to use the apps his bank has made.
A Huntington Bank representative runs into Stuart and says, “Money can be complicated, but at Huntington, we love answering questions.”
Ultimately Stuart’s fake identity does not help him, though, in this particular instance. A customer recognizes and confronts Stuart who then makes a break for it.
This spot titled “Toddler” is part of a multi-pronged Huntington Bank “In Hiding” campaign created by agency Arnold Worldwide.
CreditsClient Huntington Bank Agency Arnold Worldwide Wade Devers, managing partner, executive creative director; Gregg Nelson, VP, creative director; Chris Valencius, SVP, creative director; Jon Drawbaugh, EVP, director of integrated production; Pat Carney, associate broadcast producer; Jacob Williams, assistant broadcast producer. Production O Positive Kenny Herzog, director. Editorial HutchCo Technologies Jim Hutchins, editor. Music Beacon Street Studios. Audio Soundtrack Group, Boston.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More